eyesmart.com.au

Swiss luxury goods house Bally has signed a licensing agreement with global eyewear group TWC-L’Amy to develop and distribute an exclusive sunglass and prescription eyewear range worldwide.

The range is set for launch in October at the Silmo Optical Fair in Paris and will include sunglass styles for men and women as well as prescriptive frames. The collections will use high-quality materials and innovative design and are being created in partnership by Bally’s creative directors Michael Herz and Graeme Fidler, the Bally merchandising team and L’Amy’s product manager and eyewear designer.

The company added the products are expected to be launched globally by the end of the year. TWC-L’Amy already has licensing agreements with brands including Cerruti 1881, Christian Lacroix, Kenzo, Nina Ricci and Thierry Mugler.