eyesmart.com.au

Safilo Group has announced that the license agreement for the design, production and distribution of Balenciaga sunglasses and prescription eyewear collections will not be renewed beyond the agreed expiration date of December 31, 2012. Safilo continues to implement the rationalization strategy of its portfolio of licensed brands, focusing resources, investments and know-how only on those brands which are relevant in the eyewear sector or have important growth opportunities. Safilo’s sales through the Balenciaga license were approximately Euro 3 million in 2011.

The Balenciaga eyewear licence will be taken over by Marcolin in 2013.