eyesmart.com.au

Gok Wan has hosted UK’s first celebrity hangout at Google HQ, on behalf of Specsavers last week. The exclusive live event was hosted by Specsavers’ style guru last Friday 11th November at Google’s HQ offices in Central London. It was designed to raise awareness of the Spectacle Wearer of the Year (SWOTY) awards and to reinforce the association between Specsavers and Gok Wan in the social media space.

Gok Wan talked about looking great in specs as well as his Specsavers range, GW by Gok Wan. Tim Langlois, Specsavers digital marketing manager, said: ‘Gok Wan has been fronting the Spectacle Wearer of the Year awards since 2006, when he was named Best Newcomer. The awards have been running for 15 years now and we feel that the Google+ hangout is an amazing opportunity to take blogger and public engagement to a new, dynamic level.’ Hangouts are one of the main features in Google’s social network, allowing people the opportunity to run a group video chat that can host up to ten different users at one time. Additionally, the event has been streamed on Specsavers’ YouTube channel, enabling anyone to watch the event. Live status updates are also broadcasted to its 60,500 fans on Facebook.

eyesmart.com.au is now also on google+ and is the only B2B eyecare media company in Australia and New Zealand to have a presence at all relevant social channels: twitter, facebook, youtube, and recently google+.