This year’s ODMAFAIR closed with an overwhelmingly positive response relayed from exhibitors and media alike. Now, with all the reports and stats gathered, the real success of the Fair can be analysed, revealing despite the challenging global economic climate in the latter half of 2008 and early 2009, results are far stronger than some commentators predicted.
The post event surveys show that 92% of exhibitors surveyed were satisfied with the outcomes of their participation in ODMAFAIR 2009. 96% reported their objectives for participating were well met.
69% of respondents rated attendance numbers as satisfactory, with 88% rating the audience as high quality with good business potential.
Only 2% of 2009 exhibitors suggested they did not plan to participate in the next ODMAFAIR, with 85% voting to keep ODMAFAIR presentations on a two-year cycle.
While overall attendance was down (as expected), some 20% on the record breaking 2007 Fair, the number of businesses represented by visitors at ODMAFAIR 2009 was only down 11%, likely attributable to acquisitions.
The 2009 attendance breakdown also reveals that 23% of visitors were Dispensers – the highest percentage of this category attending any one Fair since 1995. 29% of visitors were optometrists.
Interstate visitation followed the world-wide exhibition and event industries trend being down by 20%, however international attendance was down only 16%. It is worth noting visitation from New Zealand - a key market for the Fair, remained strong.
Attendees also praised the Fair highly. Results from the post event visitor survey reveal 89.4% rated the Fair as a successful industry presentation, meeting their needs.
37% of respondents advised they brought less people from their practice/business to the Fair in 2009 than they had to past presentations. Attendance statistics support this with the numbers of general practice staff attending down from 18% in 2007 to 15% of total attendance in 2009.
64% of respondents confirmed they were invited to other presentations held concurrently to the Fair. Only 36% of these actually attending any of these.
49.6% of visitors chose to visit the Fair on more than one day – 17% of those on all three days.
Plans are already in place for ODMAFAIR 2011 which will be held from Friday 8 to Sunday 11 July 2011, once again at the Sydney Convention & Exhibition Centre.