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 "Clarity and a focus on what is most important are the key themes of the new Silhouette.com design," says Arnold Schmied, Executive Board Member Silhouette. "We are sticking with a large-scale presentation of our models but focusing increasingly on services which support buyers in the selection process."
The product overview is a top priority in the newly designed product area. An intelligent filter function helps customers identify the colours and lens shapes to suit them.
The 'Try on' feature offers the popular 'iMirror' function, directly integrated into the product overview. The handling is easy: simply take a photo using the webcam or upload a photo and position the eyewear. The realistic photograph presentation offers reassurance as to which models really suit the face. Sophisticated filter functions enable precise selection according to specific criteria.
Buyers can try out the entire Silhouette product range from the comfort of their own home. Before visiting an eyecare professional for the first time, they already have an idea of which pairs of glasses meet their expectations.
A similar locally developed technology is offered by PlanetVA Pty Ltd. It allows eyewear suppliers and optical retailers to better communicate their eyewear product offerings.
The Silhouette philosophy is to appeal to well-informed and demanding customers by offering perceptible product characteristics such as lightness and a high quality surface feel. "We know that it is much easier to assess the design over the internet than the material and processing. This is why we attach great importance to the entire process and an interplay of real and virtual world: ideal information on the web in advance and then the customer's enthusiasm when they have the eyewear in their hands for the first time."
Finding an eyecare professional should be as easy as possible. The retailer search on Silhouette.com has been fundamentally revised to offer an innovative map view and contact details for the identified eyecare professional, based on the user's location.
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