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Carrera, the international fashion eyewear brand rooted in the world of sports, launches this seasons' campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest. Conceived and developed by the D'Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright "After All, No Regrets" headline, showcasing new amusing and thrilling situations, where Carrera glasses are the sole protagonists.
The new pictures, which are based on web, blog and social network feedback, depict the online Carrera generation's wish list, a new list of things to do to live life with no regrets. The young people of the "Carrera generation" know there are no pipe dreams, just unfulfilled dreams. They're confident young people who love life and don't conform, standing out from the crowd and setting trends rather than following them.
Alongside the advertising campaign, Carrera's "After All, No Regrets" spirit will also be shared through a video in which the Carrera generation, for the first time ever, will have their say: they will tell us how they live their lives "with no regrets", how they seize the moment and don't miss any opportunity that comes along, for a life without regrets.
This worldwide advertising campaign, which will kick off in March, will appear in newspapers, magazines and online; it will naturally and rapidly spread across the Internet thanks to the use of social media networks, a targeted banner campaign, web presence on search engines and the brand's official website www.carreraworld.com.
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