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Industry News

14 Nov 2017

Vista Outdoor To Sell Bollé, Serengeti and Cébé Brands

SerengetiVista Outdoor which is mainly focussed on consumer products in the outdoor sports and recreation markets has decided to divest the Bollé, Serengeti and Cébé brands in their Sports Protection business.

Vista Outdoor's CEO Chris Metz stated: "We're in the process of completing a portfolio review of our brands, and we will divest assets where we see the potential to unlock shareholder value. As a first outcome of this process, we are announcing our intention to sell the Bollé, Serengeti and Cébé brands in the Sports Protection business. These brands were acquired as part of the Bushnell transaction in 2013 and focus primarily on fashion, prescription and safety eyewear, which are areas that we have determined are not core to our business. The sale of these brands is expected to take place over the next few quarters. To allow our business leaders to drive changes faster and have clear line of sight to the goals at hand, I have decided to eliminate the Shooting Sports segment president position".

Vista Outdoor is a designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. The company operates in two segments, Outdoor Products and Shooting Sports, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality, and innovative products for individual outdoor recreational pursuits.

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