Industry News
Safilo Extends Banana Republic Eyewear License Agreement
Safilo Group and Banana Republic, the global apparel and accessories brand focused on delivering refined and versatile classics designed for a life with no boundaries, announce their third consecutive licensing agreement for the brand’s optical frames and sunglass collections, effective from February 1, 2019, through January 31, 2025.
This new contract – originally signed in 2006 – further strengthens the partnership between Safilo and Banana Republic, and represents an opportunity to build on the brand’s steady business in the contemporary lifestyle segment for both men and women.
The Banana Republic brand offers modern, effortless style with a touch of wit - qualities of which can be found throughout the ophthalmic and sunwear designs. Both collections feature distinctive designs and noticeable quality, allowing the wearer to express their individuality and feel confident in everyday life.
