custom omnichannel eyewear marketing

Industry News

30 Jul 2020

Privé Revaux Eyewear Introduces HoldTight Technology

HoldTightNever lose or drop another pair of glasses again thanks to affordable, celebrity eyewear brand, Privé Revaux. Primed to magnetize the eyewear industry, the disruptive brand is changing the game again with their revolutionary HoldTight technology. Designed to hold your glasses in place, no matter how you move or where you hang them, this new innovation utilizes strategically placed, high-grade magnets to solve a common problem and secure frames closed.

Privé Revaux unveils their exclusive and patent-pending HoldTight technology with two new, unisex and classic sunglasses; The Press and The Expressionist.  With HoldTight that features magnets embedded into the temples of the arms, both designs offer high-end construction including lightweight, temperature-resistant and durable plastic frames paired with superior visual and polarization clarity that blocks unwanted light, reduces glare with an anti-glare and scratch-resistant coating, and enables maximum optical clarity. They also block 100% of all harmful UVA/UVB rays as well as blue-light rays emitted from screens.

"HoldTight is truly groundbreaking and will undoubtedly be a game changer for not only Privé Revaux, but for eyewear in general," said David Schottenstein, Founder of Privé Revaux. "With this new technology we've provided a solution to such a commonplace problem, and now you can clip your frames to the front of your shirt, pants, jacket, or purse, without the worry of them slipping off. Say goodbye to broken or scratched lenses because your eyewear will hold tight to wherever you place them."

In three short years, Privé Revaux, has emerged as a leader in the eyewear industry with their high-quality, affordable sunglasses, anti-blue light glasses, readers and prescription frames. Continually on the forefront of design, innovation and craftsmanship, the brand brings an unprecedented value to customers with the belief that designer eyewear shouldn't be a luxury reserved for a select few.



Style Assistant