EssilorLuxottica Launches Immersive Digital Showroom Tortona Virtual Experience

EssilorLuxottica introduces the Tortona Virtual Experience, a state-of-the-art 3D virtual showroom now accessible via its digital learning platform, Leonardo. This innovative endeavor marks another milestone for the global eyewear conglomerate as it continues to harness the power of digital technology to transform optical practices and retail stores worldwide.

In today's fast-paced digital landscape, accessibility and innovation have become paramount in reshaping the eyecare and eyewear industry. The Tortona Virtual Experience is EssilorLuxottica's latest digital project, strategically melding the potential of virtual booths and online shops into a meticulously designed virtual showroom. Accessible through the company's digital learning platform, Leonardo, this virtual showroom is poised to elevate the digital experience for customers, providing seamless interactions and a chance to explore the latest products, updated with each season, along with access to dedicated educational content.

The global premiere of the Tortona Virtual Experience coincided with the latest edition of EssilorLuxottica Days in Milan. This quarterly event typically invites the top customers of the group to their physical showroom at Via Tortona 35, where they can preview the latest products and delve into the latest trends and innovative technologies within the eyewear and eyecare industry.

Today, customers can get a glimpse of the EssilorLuxottica Days experience and any new brand campaigns at their convenience through the Tortona Virtual Experience. This virtual showroom offers visitors a sensory journey through various virtual spaces, including Store Innovation, Smart Shopper, Brands areas, Digital Windows, and more. For instance, in the Brands area, products are digitally presented with engaging videos, high-resolution images, and close-up photos that vividly capture the style, environment, and digital assets of each brand. Beyond exploring different brands, visitors can also engage with the company's digital learning platform, Leonardo, by accessing its courses and videos.

Navigate through the Tortona Virtual Experience showroom.