Our Commitment to Privacy

eyesmart.com.au respects your privacy and is committed to protecting the privacy of your personal information in accordance with the Australian Privacy Act 1988 (as amended by the Privacy Amendment (Private Sector) Act, 2001). The Privacy Act details National Privacy Principles that set minimum standards for how private sector organisations should collect, use, disclose, keep secure, and provide access to personal information. eyesmart.com.au is committed to complying with the National Privacy Principles.

This Privacy Policy outlines how eyesmart.com.au may collect, use, or disclose personal information about you when you use this website, and your associated rights.

1. Information We Collect

1.1 Information You Provide Directly

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account: Name, email address, password, business name, company name, postal address, and phone number
  • Subscribe to our e-newsletter: Email address and name
  • Post classified listings: Contact information, business details, and listing content
  • Contact us: Name, email address, phone number, and message content
  • Make payments: Billing information (processed securely through third-party payment processors)

1.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • Usage Data: Pages visited, time spent on pages, links clicked, and other actions taken on the website
  • Device Information: IP address, browser type and version, operating system, device type, and unique device identifiers
  • Location Data: General geographic location based on your IP address
  • Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see Section 5 for more details)

1.3 Information from Third Parties

We may receive information about you from third-party sources, such as:

  • Social media platforms (if you choose to connect your account)
  • Analytics providers
  • Advertising networks
  • Business partners and affiliates

2. How We Use Your Information

eyesmart.com.au uses the information we collect for the following purposes:

  • Provide and maintain our services: To operate and maintain the website, process your transactions, and provide customer support
  • Send communications: To send you our e-newsletter, updates, marketing materials, and other information that may be of interest to you (you may opt-out at any time)
  • Improve our services: To understand how users interact with our website, analyze trends, and improve the navigation, content, and functionality of the website
  • Personalize your experience: To tailor content and recommendations based on your interests and preferences
  • Prevent fraud and ensure security: To detect, prevent, and address technical issues, fraud, and other illegal activities
  • Comply with legal obligations: To comply with applicable laws, regulations, and legal processes
  • Communicate with you: To respond to your inquiries, comments, and feedback
  • Marketing and advertising: To display relevant advertisements and promotional content (with your consent where required)

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

3.1 Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as hosting, data analysis, payment processing, email delivery, and customer service. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

3.3 Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.4 Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

3.5 Public Information: Information you post in public areas of the website (such as classified listings) may be viewed by other users and the general public.

3.6 With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS technology
  • Secure storage of data on protected servers
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Employee training on data protection and privacy

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device that help us improve our services and your experience.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the website to function properly (e.g., authentication, security)
  • Performance Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously
  • Functionality Cookies: Enable enhanced functionality and personalization (e.g., remembering your preferences)
  • Advertising Cookies: Used to deliver relevant advertisements and track advertising campaign performance

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website. You can manage your cookie preferences through our cookie consent banner or your browser settings.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The retention period may vary depending on the type of information and the purpose for which it was collected.

When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

7. Your Privacy Rights

Under Australian privacy law, you have the following rights regarding your personal information:

7.1 Right to Access: You have the right to request access to the personal information we hold about you.

7.2 Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

7.3 Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., legal obligations).

7.4 Right to Object: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.

7.5 Right to Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

7.6 Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

8. Email Communications and Opt-Out

If you subscribe to our e-newsletter or marketing communications, you may opt-out at any time by:

  • Clicking the "unsubscribe" link at the bottom of any marketing email
  • Contacting us directly at [email protected]
  • Updating your email preferences in your account settings

Please note that even if you opt-out of marketing communications, we may still send you transactional or administrative emails related to your account or services.

9. Third-Party Websites

Our website may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's website. We strongly advise you to review the privacy policy of every website you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.

10. Children's Privacy

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

11. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside Australia and choose to provide information to us, please note that we transfer the data, including personal information, to Australia and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the website after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us at:

eyesmart.com.au

Email: [email protected]

We will investigate and attempt to resolve complaints and disputes in accordance with the principles contained in this Privacy Policy and the Australian Privacy Principles.

14. Complaints

If you believe that we have breached the Australian Privacy Principles and wish to make a complaint, please contact us using the details above. We will investigate your complaint and respond to you within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Office of the Australian Information Commissioner

Website: www.oaic.gov.au

Phone: 1300 363 992

Email: [email protected]

By using eyesmart.com.au, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.