Industry News
De Rigo To Distribute Converse Eyewear
Italian eyewear company De Rigo enhances its brand portfolio in EMEA (Europe, the Middle East and Africa) with an icon made in the USA: Converse. From January 2018, De Rigo will also be directly responsible for distributing the collections of the well-known American brand on an exclusive basis in Europe, the Middle East and Africa.
This new commercial reorganisation will allow De Rigo to manage the distribution of the brand on a global level, as it already does in the Americas, Australia and Asia through Rem Eyewear, purchased in 2016 by the Longarone Group.
“We are delighted about this distribution agreement – comments Michele Aracri, Managing Director of De Rigo Vision – The Converse brand is a real legend that fears neither the passing of time nor the flight of fashion. Not only does the distribution contract fit in well to our strategy, which consists of extending our range on a global level, but it also offers a significant potential for growth”.
The Converse brand and its story are inspiring the new eyewear proposals created by the in-house team of De Rigo designers, who are targeting younger consumers with a “streetstyle” spirit. The collection for men, women and children provides a new take on the Converse icons, from the “Star Chevron” star-icon to the famous “Chuck Taylor” logo, not to mention the famous textures used today in the brand’s sneakers. According to the company, the eyewear is versatile, lightweight and full of colour effects, a real tribute to the values behind the brand.
