Industry News
Formula 1 To Launch Exclusive Eyewear Collection
Formula 1 has announced a new licencing deal with specialist eyewear company Formuleyes to release an exclusive collection of premium glasses, celebrating the sport’s past, present and future as part of its 70th anniversary celebrations.
The first collection will feature three pairs of glasses, all representing a different aspect of what makes Formula 1 so special. The ‘Titanium’, is the highlight of the collection as it’s made from completely sustainable material and manufactured using a zero footprint 3D-printed titanium technology, making each pair truly unique and exceptional. The ‘Titanium’ is a cutting-edge collector’s item and will be available from 25 September.
Whilst the ‘Titanium’ is highlighted by innovation, the ‘Gold’ celebrates Formula 1’s 70 year heritage, offering sustainable quality, crafted from handmade cellulose acetate, titanium and carbon fibre and is available from 25 October. Completing the collection is the ‘Red’, which combines sport and fashion providing eyewear that can be worn on the street or the track; available 25 November.
Joan Carrera Lopez, Sr. Manager Consumer Products and Licensing, F1, said: “We are very excited to launch a range of products in a category that we believe is at the very core of our brand. Eyewear and motor racing have always been connected and we are proud to partner with Formuleyes to deliver a great collection to our fans”.
Didier Coton, Executive Chairman & CEO, Formuleyes, said: “Whether on or off the track, Formula 1 has always demanded the highest and best qualities when it comes to technical, precision, innovation and design. Following the same ethos today, we are honoured to collaborate with the Formula 1 group. It is for this reason, as a team, we are proud today to launch the first of many Formula 1 Eyewear collections. Our plan going forward is to introduce new and exciting models every year that will give an insight into this unique and fascinating sport.”
