Industry News
Dior Launches First Eyewear Collection Manufactured By Thélios
Dior strengthens its eyewear product segment. Starting from this January, the French maison joins Thélios, a joint venture combining LVMH and Marcolin’s expertise in eyewear, for the creation, production and distribution of Dior eyewear all over the world.
From design to production, from visual merchandising to retail, Dior and Thélios put their skills at the service with the aim of enriching the customer experience. The first Dior eyewear collections for Thélios, including the cruise 2021 and spring-summer 2021 lines, are now available at Dior boutiques around the world and in Thélios' selective network of retailers and opticians. This first collection comprises of a male and a female range that reflects the fundamental values of the Christian Dior fashion house. This French elegance is associated with Italian craftsmanship with materials of excellence.
The closure of 2020 also represented for the label the end of the long partnership lasting over twenty years with the licensee for Safilo eyewear. A farewell that cost the group a notable collapse in the stock value. In fiscal 2018, the Dior license accounted for approximately 13% of Safilo's total sales.
According to the company, the cooperation represents the culmination of an ambitious vision, and a mutual commitment in the name of excellence. From design to manufacturing, visual merchandising, and retail, Dior and Thélios will combine their talents to enrich the customer experience.
Now the maison brings eyewear to LVMH with Thelios, the production company born in 2017 from the joint venture between Marcolin, an eyewear group from Longarone (Belluno), and the luxury giant, and which has already taken over the production and distribution of Stella McCartney's green eyewear.
