The Eye Bank Association of Australia and New Zealand (EBAANZ) have launched their new logo and new look website.
EBAANZ is the peek body for eye banking, eye donation and allocation in Australia and New Zealand. “Australians and New Zealanders who choose to become eye donors at the end of their life are invaluable for the sight restoration of other people awaiting a transplant, and we wanted our brand to reflect their contribution” says EBAANZ Chair Luke Weinel.
“Without donors, many Australians and New Zealanders would be without access to a sight restoring transplant, and surgeons and researchers would be without donations to support eye care research for those with vision impairment today and in the future. Our re-brand reflects the new life the gift of donation offers to recipients, and the vibrant colours intentionally attract attention to ensure the contributions donors make toward eye care are never forgotten. The design uses the ‘eye’ to focus on our two nations, and the ‘eye lids’ to connect and symbolise the unique relationship between the donor and recipient,” says Mr Weinel.
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