Industry News
Glaucoma Australia Launches New 7 Sights in 7 Days Challenge
Glaucoma Australia has launched a new fundraising initiative, 7 Sights in 7 Days Challenge, encouraging Australians to share a photo of an amazing sight every day for seven days to raise funds to help end glaucoma blindness this World Glaucoma Week (6–12 March 2022).
The 7 Sights in 7 Days Challenge, part of Glaucoma Australia’s annual Treat your Eyes campaign, is asking Australians to capture everyday moments to remind them sight is precious while raising much-needed funds for early detection programs and critical support services.
Individuals and teams will be prompted to find, snap and share seven ‘sights’ during World Glaucoma Week, with daily themes such as 'quirky', 'artistic' and 'culture' to inspire their creativity. The challenge is designed to encourage people to get out and about, explore the visual beauty of their local area and raise money for an important cause.
Glaucoma is the leading cause of irreversible blindness worldwide. The disease affects 300,000 Australians, with 50 per cent unaware that they have the disease because they haven’t had a comprehensive eye exam. There is no cure for glaucoma and vision loss is irreversible, making early detection and treatment key to saving sight.
Glaucoma Australia CEO Annie Gibbins says, “Anyone can develop glaucoma and the risk increases with age. About 1 in 10,000 babies are born with glaucoma; by age 40 about 1 in 200 have glaucoma, rising to 1 in 8 at age 80. Sight is incredibly precious and all too often, it’s something people don’t think about until something goes wrong. But Australians have the power to save their sight by getting their eyes tested and raising funds for ground-breaking research, education and support programs. The Treat Your Eyes campaign began as an awareness initiative highlighting the importance of getting an eye check to identify the early signs of glaucoma. The inaugural 7 Sights in 7 Days Challenge is amplifying that sight-saving message by asking the community to get creative and fundraise so that we can take glaucoma out of the picture.”
Glaucoma Australia ambassador and Aussie music legend Kirk Pengilly is throwing his support behind the 7 Sights in 7 Days Challenge. He says it’s a potent reminder that your sight enables you to do things you may take for granted, such as going for a run, riding a bike, snapping a photo or simply seeing your loved ones.
“Vision loss is largely preventable through early detection, treatment adherence and by supporting the work of our Australian researchers in the fight against this insidious disease,” says Annie Gibbins.
To find out how to register for the 7 Sights in 7 Days Challenge or to sponsor someone who is snapping, visit: www.sevensights.org.au
