Home >> Industry News >> All The News
sideview vmo3D sideview vmo3D 30 day free trial
  • Also available via:

PlanetVA Launches In-store Eyewear Dispensing Tablet App VM Retailer PDF
Submit Your News
Monday, 22 December 2014

VM Retailer AppAustralian company PlanetVA Pty Ltd, sponsor of, has always positioned itself as a facilitator of new technology to optical retailers and has initially refrained from doing business with pure online optical websites. However, what is happening in the industry today is that online optical retailers have established or are starting to establish bricks-and-mortar stores and vice versa. As a consequence, PlanetVA has decided not to restrict its offerings to bricks-and-mortars anymore. It aims to facilitate optical retailers with latest technologies to serve their clients better.

With shoppers relying more on smartphones, tablets and with advances in online shopping, the traditional retailer is sometimes portrayed as being in a death spiral. However, technology cuts both ways and connectivity has provided retailers and brand owners with new opportunities to engage.

In their next generation of tablet apps PlanetVA provides an opportunity for optical retailers to improve perceived value for their clients. VM Retailer, the tablet app launched today, offers an innovative way to further enhance existing relationships between eyewear suppliers, optical retailers, and clients. It is a fast and cost efficient way to communicate the latest eyewear collections to clients resulting in increased buyer's confidence.

PlanetVA also leverages the ever growing existing eyewear database available to VM Retailer users to provide Virtual Mirror (VMO 3D) functionalities to eyewear suppliers' and optical retailers' websites. This results in an omni-channel retailing – joining up the customer experience across all channels, not separating it across individual ones – experience. The eyewear database is also continuously updated and the content depends on feedback received from local optical retailers and their suppliers.

In this first version of VM Retailer, clients will be guided by an optical retailer expert who uses the app. In the next major version, PlanetVA will add functionality to allow clients independently use the app based on the optical retailer's preferred settings. That would give the optical dispenser more time available for clients who have already narrowed down their choices. It would also give clients a valuable service with immediate results, while the retailer gets a chance to sell its product. It is a great technological solution for those clients who prefer (initially) not to speak to a sales person.

VM Retailer is available for iOS and Android tablets. For more information on VM Retailer and to download the app goto:

Photo Sharing Social Media Company Snapchat Buys Eyewear Business PDF
Submit Your News
Friday, 19 December 2014

Epiphany EyewearSnapchat has bought a company that makes eyewear with Google Glass-like video recording capability, according to hacked Sony emails. Private messages from Sony Entertainment CEO Michael Lynton's inbox revealed a US$15 million deal between Snapchat and a startup called Vergence Labs. The company makes a line of fashion frames called Epiphany Eyewear.

Epiphany Eyewear's interest in distinguishing itself from Google Glass runs deep, even showing up as part of a FAQ on the company's website. The company asks and then answers its own questions like "Was Google Glass public when you started?" (Answer: No! At the time, not even the X Lab was public and Sergey wasn't even leading it yet.) The company also dismisses Glass as a piece of "consumer electronics for your face", while it says Epiphany Eyewear attempts to be "great designer glasses that also contain a computer". And that while Glass has "more electronics features, we have more eyewear features".

Among the features, Epiphany glasses don't take photos (Glass does), and they range in price from $300 to $500. They carry different levels of storage – 8 GB, 16 GB, or 32 GB – and the user presses a button on the side to record video, which can be uploaded to social media accounts

Snapchat nor Vergence Labs has officially said anything about the deal or that it even happened, but another leaked email revealed that Snapchat recently loaned Vengeance US$2 million. It's unclear what Snapchat plans to do with the eyewear, but the company best known for its disappearing photos recently branched into disappearing video and may be looking to expand that business.

Sony Announces Module to Turn Eyewear Into Smart Devices PDF
Submit Your News
Thursday, 18 December 2014

Sony Eyewear PieceSony has announced the development of a compact, lightweight single-lens display module with OLED technology that enables superior image quality.  With this module, Sony has achieved a compactness of size and a lightness of weight that make it possible to attach the module to a piece of eyewear. It accomplished this by equipping the device with a High-Resolution Color OLED Microdisplay, a Micro-Optical Unit that brings out the full potential of the display's high image quality, and a miniaturized control board with arithmetic processing capabilities on par with smartphones that was made possible by high-density packaging technology.

This display module possesses the potential to enrich users' lives in a variety of ways. By simply attaching it to a pair of fashionable glasses, goggles, sunglasses, or other type of eyewear, you can instantly gain access to visual information that adds a level of convenience to your everyday life. The module also has potential applications in sports or for work, among other areas, displaying helpful information that supports you in the activity you are engaged in. And this is all done in a small sub-window that does not obstruct your field of vision. Because the module is easily attachable/detachable, you can use it only when you want to, and you have the option to store it away if it does not suit the occasion. Sony's new module presents the opportunity to begin incorporating glasses-style smart devices into your life in a comfortable, easy way.

Sony is aiming to start mass production of this display module within the coming year. It is looking to provide the product to a wide variety of potential customers, from eyewear makers whose pieces are tailored for specific uses such as sports or entertainment, to electronics manufacturers who are considering pairing their products with wearable devices, to companies that provide business solutions utilizing wearable devices. By making the product available to such a wide range of outlets, Sony will promote the adoption of wearable devices in new areas, thereby contributing to the further development of the market. Sony will also provide software development kits (SDK) to partnering organizations for this Single-Lens Display Module boasting rich arithmetic processing capabilities, thereby embarking on a new commercial solutions business that will broaden the world of wearable devices.

Retina Changes Its "Language" with Changing Brightness PDF
Submit Your News
Ophthalmology and Optometry
Wednesday, 17 December 2014

A study at the University of Tübingen highlights the intricate nature of visual responses. The findings may help to improve digital cameras as well as visual prosthetics.

Our visual abilities are astonishing: we can see in extreme situations, from a stroll under the starry sky to a ski-run in glaring sunlight. We do this effortlessly, much smoother and more stable than even the most modern digital cameras. Scientists knew that the first steps of visual processing already occur inside our eyes: The retina does not only harbor the light-sensitive receptor cells, but it also processes the incoming information and transmits it as an intricate pattern of activity via the optic nerve to the brain.

A new study now shows that this process is much more complex than previously thought. Scientists of the Werner Reichardt Centre for Integrative Neuroscience (CIN) and Bernstein Center for Computational Neuroscience at the University of Tübingen, together with colleagues from the University of Manchester, showed that the activity patterns sent to the brain – the "language" of the retina – fundamentally depends on the ambient light level in our environment. When light conditions change, the retina speaks a different language. The study was published on 8 Dec 2014 in the journal Nature Neuroscience.

Chopard by De Rigo Vision to Implement Innovative Counterfeit Protection PDF
Submit Your News
Tuesday, 16 December 2014

Chopard by De RigoSoon, Chopard by De Rigo Vision will be using for the first time a solution that protects the customer from counterfeiting. The Swiss brand Chopard has always been very sensitive to certifications that highlight the authenticity and originality of its products and thus, it could not but support this innovative project.

The new Chopard by De Rigo Vision collection recently presented introduces the use of the Certilogo Code on the temple tip of each pair of glasses. This guarantees that the customer has purchased an authentic product.

Every pair of Chopard by De Rigo Vision sunglasses and optical glasses shall be labelled with an individual Certilogo Code (CLG) that will appear on the temple interior. The purchaser will be able to verify the authenticity of their glasses both before and after purchase at any optical store or on the Internet.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 295