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Apple applies for patent on head-tracking media display system PDF
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Feature Story
Monday, 10 November 2008
Apple has applied for a patent for an "automatically adjusting media display in a personal display system," a kind of head-tracking eyewear that gives the user "the impression of being in the theater."

From the claims of the patent, the device looks not unlike a pair of goggles that display a cropped version of a larger media file. As the wearer moves his or her head, a gyroscope and accelerometer in the goggles adjust the crop of the media file, making it appear to the user as if they were in a theater-like experience.

The patent also includes provisions for techniques to reduce eyestrain, determine when the user reaches the "edge" of the media file, and zoom in and out.
After Palin now the Obama craze? PDF
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Product News
Monday, 10 November 2008
An American company is selling sunnies under the Obama name. On their website they state: "The next President of the United States is so cool he deserves his own line of sunglasses. A percentage of the profits will go to the Barrack Obama campaign so besides advertising his name, you are also helping out financially. Also, in keeping with the Obama motto of goodwill, we hire the homeless and residents of a women's shelter to help us with our logo process (and we pay above minimum wage too!)".

The sunnies are all high quality 400 UV sunglasses in 8 different Obama styles: 5 men's and 3 women's models.
Silmo 2008: The sector demonstrates confidence and visitor numbers remain stable PDF
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International News
Friday, 07 November 2008
Visitor numbers and business volume have met expectations and swept away the questions and even fears aroused by the difficult conditions in which the 42nd SILMO opened.

The Mondial de l’Optique welcomed 42,234 visitors (of whom 52% came from abroad), down by just 435 visitors compared to last year! While it is too soon to measure the economic repercussions of contacts forged and orders made at the show, visitors were particularly interested in the innovations and designs being showcased. Moreover, the fact that this year the show ran from Thursday to Sunday meant that visitors were more evenly distributed and led to a regular and large number of visitors to the stands over the four days.

As a forum that intrinsically brings together people and encourages interaction in a world that has been turned upside down and is racked by a whole range of doubts, the trade show managed to give the optics and eyewear sector a fresh boost and renewed hope for the coming months.

Next year's Silmo runs from 17th – 20th September 2009 at Paris Expo Porte de Versailles.
FDA Approves Intraocular Lens from HOYA PDF
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Product News
Thursday, 06 November 2008
Hoya Surgical Optics, Inc, (HSO) a subsidiary of Hoya Corporation (Tokyo, Japan) announced it has received U.S. Food and Drug Administration (FDA) approval to begin marketing of the iSphericâ„¢ Model YA-60BB Intraocular Lens in the United States.

The iSphericâ„¢ Model YA-60BB Intraocular Lens is a foldable hydrophobic acrylic intraocular lens with blue PMMA haptics and a blue-light absorbing yellow optic that absorbs almost all potentially harmful ultraviolet light. The lens can be implanted using an inserter through an un-enlarged phaco incision. In early 2009, HSO plans to introduce a new version of the lens packaged in a sterile, disposable, pre-loaded plastic injector. The iSertâ„¢ pre-loaded injector is designed to virtually reduce lens handling time in the operating room and eliminate loading errors that can lead to damaged lenses commonly associated with other foldable IOLs.

HSO expects to begin shipping the current iSphericâ„¢ Intraocular Lenses to surgical facilities throughout the United States later this year.

The iSpheric™ Model YA-60BB Intraocular Lens was evaluated in over 600 clinical study subjects in the FDA clinical trial. Visual acuity results were excellent with over 98% of subjects reporting 20/40 or better Best Corrected Visual Acuity (BCVA) beginning at one month postoperative and maintaining that through the study’s main endpoint, 12 months postoperative. These rates for BCVA exceeded the FDA “Grid” with no lens-related adverse events or significant postoperative complications.
Luxottica to open 100 stores in India PDF
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Thursday, 06 November 2008
Luxottica Group S.p.A. recently announced that it is set to enter the high-potential Indian retail market with the opening of over 100 Sunglass Hut stores at select high-end malls and other premium retail locations across India. Luxottica will open the stores through a landmark franchising agreement with DLF Group, the leading real estate developer based in New Delhi.

Sunglass Hut, one of Luxottica’s leading retail brands, is the only truly global premium eyewear chain fully dedicated to the sun segment. The first India-based store will open this month.

Most recently, Sunglass Hut opened the first two of its 15 expected new locations in Thailand. This year, new stores also opened in the highly strategic Hong Kong market as well as in the Middle East. Luxottica also announced that it will convert to Sunglass Hut all 71 sun stores it already owns in South Africa, the home of the 2010 FIFA World Cup.
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