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LBI Eyewear Signs Licensing Agreement With DreamWorks Animation for Shrek Eyewear PDF
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Friday, 22 August 2008
LBI Eyewear, a leading manufacturer and distributor of optical eyewear, cases, first quality ophthalmic lenses and eye care accessories, announced it has entered into a multi-territorial licensing agreement with DreamWorks Animation, SKG, Inc. (NYSE: DWA) to produce Shrek eyewear and accessories.

Two separate collections are being developed. The first collection is Shrek Eyewear, a durable, well fitting, comfortable, and high quality children's optical frame line created around the lovable ogre. The second collection, Shrek and Friends, is a more couture line, which will include Shrek, Princess Fiona, Donkey and other favorite characters. Both collections will be unveiled in October at Vision Expo West, and both will be available by the end of the year.

"Being the licensee for Shrek-inspired optical frames provides an exciting opportunity for our customers," said Keith Lehrer, CEO of LBI. "It's a universally recognized brand, appealing to parents and children alike, and has unparalleled marketing power."

The lines are entirely designed by Kathryn Dabbs Schramm, ABOC, FNAO, a recognized authority on the design, fit, care and comfort of children's eyewear. The collections adhere to the "Four Laws of Children's Eyewear": Fit, Durability, Comfort and Quality.
Smart contact lens feels the pressure of glaucoma PDF
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Feature Story
Friday, 22 August 2008
A contact lens with a built-in pressure sensor that could help monitor conditions such as glaucoma has been made by researchers in the US. The device is the result of a new technique that can embed conducting circuits in the organic polymer traditionally used to make contact lenses.

Polydimethylsiloxane (PDMS) is an elastic, transparent and gas-permeable organic polymer that can be cast-moulded into a range simple shapes. It is widely used in everything from contact lenses to breast implants. However, the process of cast moulding severely limits the kinds of structures that can be made with the material.

Now, materials scientists Hailin Cong and Tingrui Pan at the University of California, Davis, US, have come up with a simple method to produce PDMS components without the need for casting moulds. Their process can also make the material conduct electricity.

Cong and Pan have also developed a technique to give the polymer another property – electrical conductivity. Working with James Brandt, Director of Glaucoma Services at UC Davis Medical Center, Cong and Pan helped produce a tiny pressure sensor, which they bent into the shape of a contact lens. Such a device could measure the stress on the cornea surface, and the fluid pressure within the eye to monitor glaucoma and ocular hypertension, Pan says.

"The eye always has a certain pressure, which is why the eyeball is a sphere," says Pan. In glaucoma patients, that pressure rises and changes the shape of the eye, which would deform the contact lens sensor. "The change in configuration will alter the resistance and give a different electrical reading," says Pan.

Their prototype (see picture) has an opaque sensor that would impair vision and so would be worn only briefly, but Cong and Pan are designing transparent equivalents that could be worn for long periods to give a continuous pressure read-out.
Adaptive Technology a hit at Vision Australia's Wollongong centre PDF
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Australian News
Thursday, 21 August 2008
Arriving from far and wide, 18 students, five parents, three teacher's aides and 22 Itinerant Support Teachers (Vision) visited Vision Australia's Wollongong centre, NSW, on 15 August 2008 for an Adaptive Technology Open Day.

One teacher flew up from Bega while others had an early start to the day driving from Queanbeyan, the South Coast, Southern Highlands, and locally in the Illawarra.

Staff members Brett Adams, Adaptive Technology Consultant, and Diana Taylor, Orthoptist, took the group through the latest and greatest adaptive technology and low vision equipment. Always a measure of engagement, a lot of questions were asked at these sessions!

Students later had the opportunity to try their hand at blind cricket, when three players from the Illawarra Blind and Vision Impaired Cricket Team ran a game in the local park. Each student had the chance to bowl, bat and field.

To round off the day, the group were treated to a much-anticipated visit from the PRIME Possum, who was representing PRIME television, a proud supporter of Vision Australia.

The day then finished off with the students completing their very own masterpieces of tactile artwork.

"It was a great opportunity for networking for both the grown ups and kids!" explains Lorraine Mitchell, Occupational Therapist, Children's Services. "Thank you to the Wollongong Team for their assistance and expertise with making the day a huge success!"
Tesco in UK to launch online glasses service PDF
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International News
Thursday, 21 August 2008
Tesco has set its sights on Boots and Specsavers with the launch of an online glasses service.

Spec wearers such as How To Look Good Naked star Gok Wan can now buy a pair of prescription specs for as little as £15.

Customers can upload a picture of themselves to see if frames will suit them before picking them up from one of Tesco's 100 in-store opticians.

The Australian company PlanetVA provides the world's best virtual try on systems available today. For more information contact PlanetVA at

Smart specs for visually impaired patent submitted by Philips PDF
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Feature Story
Wednesday, 20 August 2008
Philips has recently submitted a new patent that relates to an assistance system for visually handicapped persons and to a method for assisting visually handicapped persons.

Visual problems in a part of the visual field, like visual neglect or visual field loss, is a deficit shown by many stroke victims and traumatic brain injury survivors. Stroke is the third leading cause of death in the western world and the most prominent cause for permanent disabilities. The incidence in the United States is 700.000 per year, with a tendency to increase, according to the ageing of society. For example, per year 105.000 new patients show visual neglect. In contrast to defects of the eyes, such as short-sightedness, the decrease in the field of view is of neurological origin. Thus, these patients frequently collide with objects, making their life dangerous and limiting their ability for independent living.

The patent submitted in the US refers to an electronic blind guidance cane with an electronic eye system which is capable of prompting an acoustic or tactile warning, whenever a solid or liquid obstruction is detected. It is a drawback of the known electronic eye system that it is not capable of distinguishing moving objects from stationary objects.

The assistance system for visually handicapped persons with visual impair in a part of their visual field aims at providing a technical solution for these persons, informing them actively about objects or movements in the visually impaired side, by way of body-worn sensors.
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