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Google Files Patent for New "Normal" Glass PDF
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Current Affairs
Tuesday, 26 August 2014

New Google Glass PatentGoogle Glass has been designed in such a way that it makes it obvious that the wearer isn't wearing a regular pair of glasses which means that it is not very discreet. This can be detrimental to the wearer if they were to encounter hostility from others who might not appreciate the technology due to privacy concerns. But this might change in the near future, according to a new patent filing by Google of an "ornamental design for a wearable display device". 

The patent depicts a pair of glasses that look very similar to "normal" optical glasses. That would result in the project and prism portion of Google Glass be positioned in the inner-part of the frame.

 
Season's Greetings from eyesmart.com.au PDF
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Current Affairs
Monday, 23 December 2013

Season's GreetingsThe eyesmart.com.au news section will take a break from 24 December 2013 to 05 January 2014, however the job vacancies section will continue to publish the latest career opportunities in the industry.

The team at eyesmart.com.au would like to wish you and your family a happy and safe Christmas and New Year!

 
World Diabetes Day: Take Your Eye Test PDF
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Thursday, 14 November 2013

World Diabetes DayTo mark World Diabetes Day today, diabetes experts and groups are urging people to be proactive about their health and get tested for the disease. For those people who live with diabetes, doctors are asking people to look after themselves by ensuring they are taking the appropriate steps to combat the risks of the disease. One risk the people who suffer from diabetes face is the possibility of blindness. Experts say people that suffer from diabetes should get regular eye exams in order to detect early symptoms of eye disease and enable effective treatment.

Fluctuating blood sugar levels can damage the retina, causing blurred or distorted vision and potential loss of sight if left untreated – a condition called diabetic retinopathy. "By 2030, diabetes could become the leading cause of blindness," says Brian Doolan, CEO of The Fred Hollows Foundation. Doolan says within two decades an estimated 156 million people could be at risk, 4 out of 5 of whom won’t have access to adequate eye care services. "Urgent action is needed to help people avoid blindness from diabetic retinopathy through access to a sight-saving annual eye examination." Doolan says even Australians living with diabetes are not aware that they need to have their eyes screened regularly and some have already gone blind.

 
England Cricket Player Wins Libel Payout Over Specsavers Ad PDF
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Current Affairs
Thursday, 10 October 2013

Kevin PietersenEngland cricketer Kevin Pietersen was on Tuesday awarded undisclosed libel damages over an advertisement that suggested he had tampered with his bat during this year's Ashes series against Australia. Pietersen brought action in London's High Court against the "serious and defamatory allegation" after the advert was published on Specsavers' social media accounts as well as in newspapers and magazines. The advert carried the statement "'Bat tampering' in the #Ashes? Apparently Hot Spot should've gone to Specsavers", which was accompanied by a picture of Pietersen.

Pietersen was left outraged in August after Australian network Channel 9 used images of his dismissal in the third Ashes Test in a report suggesting players were using silicone tape on their bats to prevent edges appearing on Hot Spot.

The batsman's solicitor told the court the allegation of bat tampering had no foundation. Specsavers apologised over the incident last week and accepted Pietersen did not behave as they had suggested, and said they had already removed the advert from circulation. Pietersen will donate the money. He revealed on Twitter: "And just so you know.. All the damages I've received from Specsavers will be going to the @JCEtrust ..". JCE Trust is a cancer charity.

 
World Sight Day 2013 To Be Held 10 October PDF
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Tuesday, 01 October 2013

World Sight Day 2013

World Sight Day is an annual day of awareness to focus global attention on blindness and vision impairment. It will take place this year on Thursday 10 October.

World Sight Day is held annually on the second Thursday in October. World Sight Day was established by the World Health Organisation (WHO) in 2000 and is the main advocacy event for the prevention of blindness and for Vision 2020: The Right to Sight, a global initiative to prevent avoidable blindness, created by the WHO and the International Agency for the Prevention of Blindness.

2013 is an important year as it marks the launch of a new WHO Global Action Plan on the prevention of avoidable blindness and vision impairment. The Global Action Plan identifies its purpose as increasing access to comprehensive eye care services that are integrated into health systems and aims to reduce blindness and vision impairment by 25 per cent by 2019.

In keeping with the main thrust of this new Global Action Plan, the theme for World Sight Day 2013 is Universal Eye Health. This year's World Sight Day campaign call to action is Get your eyes tested.

 
Specsavers Wins and Loses in Court PDF
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Friday, 02 August 2013

CourtIn the first case which was held before the Australian Federal Court last month, Specsavers filed an application against its rival Luxottica, which owns OPSM and Sunglasses Hut. Specsavers took its rival to court due to an alleged misleading and deceptive marketing campaign by OPSM. Specsavers' application argued that the "Better Frames, Better Lenses, Better Fit" advertising by OPSM sent the message that its frames and lenses were better than other optical retailers' products. The advertising was part of a marketing campaign called the Accufit Campaign, which commenced in February 2013. Justice Griffiths dismissed the claims and said that Specsavers "failed to persuade" him that OPSM's advertising was misleading or deceptive. He also added that shoppers who gave evidence "were provided with at least one element of the Accufit system".

In another case before the Court of Appeal in UK, Specsavers claimed that Asda, a well known supermarket in UK that also runs optical stores in some of its larger supermarkets, has infringed its trade marks and has been guilty of passing off. Asda denied that, and also attacked one of Specsavers' marks for non-use. The row began when Asda published a number of adverts using the straplines "Be a real spec saver at Asda" and "Spec savings at Asda" with green logos that Specsavers claimed infringed its own green-coloured logos. High Court largely sided with Asda but the Court of Appeal ruled that both the strap lines infringed Specsavers marks. Its judges were also asked to decide whether Specsavers' wordless mark should be revoked and, if not, whether Asda's logo infringed it. The judges ruled that if a trade mark owner uses a mark in a colour other than the black and white in which it was registered, such that the public associates the colour with the trade mark owner, then the colour used for an allegedly infringing mark is relevant as part of the global assessment of the likelihood of confusion or unfair advantage.

 
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