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Italia Independent Opens Second Store in US PDF
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International News
Monday, 24 August 2015

Italia Independent Store

Italia Independent opened its second boutique in the U.S. in Miami inside Wynwood Block, the new mall located in the heart of this district that has earned the reputation of being one of the coolest areas of the city. After the opening of the New York flagship store last November, the new store is another step in consolidating the business in the U.S., a key market in the brand’s strategic development.

The store is laid out on 650 square feet, divided in two distinct areas: the first area is dedicated to the display and sales of the entire range of Italia Independent prescription eyewear and sunglasses as well as products that are part of our prestigious collaborations, one of the most important being with adidas Originals. The second area of the store has all of the necessary equipment to carry out eye exams, install lenses and whatever other support a client may request.

There are many eye-catching features of the store. Some of these include: the large central table made of metal and teak wood that prominently displays the product, the cloud of colored lenses hanging from the ceiling and the payment area created with the characteristic glass cube that surrounds the front end of the historic Fiat 500. The store bodes two important show windows; the larger of the two displays an installation created using an innovative system of ropes and pulleys able to accommodate approximately 150 eyewear frames.

Inaugural World Congress of Optometry Opens This Week PDF
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International News
Tuesday, 11 August 2015

First World Congress of OptometryMore than 1700 Eye Care Professionals from over 60 countries will gather in Medellin (Colombia) on August 14-16, for the World Congress of Optometry. This congress is the first in a series of global events to encompass all aspects of optometry in order to share research knowledge, explore clinical practice, education development and technological innovations and define an agenda for the future of accessible vision health care. Lectures and seminars will be presented by leading experts from across the globe.

The programme for the 1st World Congress of Optometry will be delivered by more than 45 leading speakers from around the world. The Congress comprises lectures, two symposia, three seminars and more than ten workshops, delivered in Spanish and English. It will cover 17 thematic areas of interest to optometrists and eye health professionals including therapeutics, refractive surgery, glaucoma and systemic diseases, with keynote lectures on myopia and diabetes. There will also be presentations of selected scientific and education papers, offering valuable insights into current research and clinical practice, as well as a poster and clinical photography exhibit.

Organized by the World Council of Optometry (WCO) and its associate member the Colombian Federation of Optometrists (FEDOPTO), the congress will allow participants to exchange experiences on methods, technologies and approaches to successfully address the different vision needs and improve standards of optometric education across the world. The Educators programme of the Congress focuses on enhancing optometric education through improved effectiveness.

Online Refractive Eye Exam Launched in US PDF
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International News
Friday, 07 August 2015

Opternative Online Eye ExamOpternative has recently launched its online eye exam service in the US. By using a computer and smartphone, consumers can take a 25-minute or less eye exam from the comfort of home and receive a prescription within 24 hours to use at any online or neighborhood optical retailer.

Opternative exams cost US$40 for a prescription for glasses or contacts and US$60 for both. Prescriptions are issued and signed by an ophthalmologist licensed in the patient’s state. There are no additional fees.

A recent physician-led clinical trial found strong correlation between Opternative’s eye exam software and traditional in-office refractive eye exams, delivering statistically equivalent patient satisfaction and visual acuity with the resulting prescription. According to the company, using Opternative is simple and efficient. First, a patient signs up at Next, a series of written and audio instructions walk the patient through several multiple choice vision tests presented on his or her computer screen. The patient uses a smartphone to record answers.

Once the online exam is completed, a licensed ophthalmologist evaluates the patient’s results, health information and medical history, including past vision exam records, all while engaging the patient in a standard manner. Then, if clinically appropriate, the ophthalmologist issues a prescription that is delivered to the patient or the patient’s designated eyewear provider through Opternative’s secure Health Insurance Portability and Accountability Act (HIPAA) compliant platform.

Specsavers UK Launches Virtual Eyewear Try-on App PDF
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International News
Wednesday, 22 April 2015

Specsavers Eyewear Try-on AppSpecsavers UK has just launched their virtual eyewear try-on app. The app allows users to try on hundreds of designer and Specsavers' own brand glasses. Brands available in the app currently include BOSS Orange, FCUK, Karl Lagerfeld, Osiris, Gok Wan and Cheap Monday.

The app features the creation of a model of your face in seconds and see frames from every angle. It provides a means to try on hundreds of glasses virtually and adjust them to your face. The app user can create a list of favourites, ready to buy in a Specsaver store. It also contains a store location functionality.

The app is available only for iOS devices, i.e. iPad and iPhone. At the moment, the app can only be downloaded from the Apple's UK Appstore, but it is expected that the app will be released in other countries where Specsavers is active such as Australia and New Zealand.

Australian company PlanetVA Pty Ltd, the sponsor of, provides similar and custom solutions that also run on Android devices to independent optical stores. For more information goto:

Smartphone App to Guide Vision Impaired Commuters around London Underground PDF
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International News
Monday, 16 March 2015

London Underground app for Vision Impaired commutersA smartphone app designed to guide blind and partially sighted commuters around the London underground is currently undergoing a trial at Pimlico station. The Wayfindr system came from the desire of the Royal London Society for Blind People (RLSB's) Youth Forum to navigate the tube independently.

Signals transmitted by Bluetooth beacons are picked up by a smartphone, and in conjunction with indoor positioning technology, the Wayfindr app is able to locate itself and give the user audible instructions. The app is paired with commonly available "bone conduction" earphones that do not prevent wearers from hearing the sounds around them.

Following an initial trial and discussions with London Underground, 16 Bluetooth low energy beacons have been installed at Pimlico station and young vision impaired Londoners involved with the charity are now testing Wayfindr on the Underground.

Wayfindr's ambition is to standardise all audio signage across Transport for London, offering a seamless and simple way to navigate public transport. In its current form, the app talks the user through the station using directions triggered by the beacons – guiding them around the ticket hall, down escalators and stairs and safely onto the platform.

Next Week is World Glaucoma Week 2015 PDF
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International News
Tuesday, 03 March 2015

BIG BreakfastWorld Glaucoma Week 2015 (WGW-2015) is around the corner. This time World Glaucoma Week will be held from March 8-14, 2015.  

The World Glaucoma Association (WGA) and World Glaucoma Patient Association (WGPA) will continue their joint initiative to expand global awareness of the Silent Thief of Sight, when they launch their 'BIG – Beat Invisible Glaucoma' campaign. Relentlessly pursuing their goal of having a BIG network of global glaucoma awareness, the WGA-WGPA team emphasizes that even today, too many people are unaware they have the disease.

During the week Glaucoma Australia will be holding a B.I.G Breakfast event to raise funds and help beat invisible glaucoma in families.

For more information goto:

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