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Silmo 2013 Opens Its Doors Today PDF
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International News
Thursday, 26 September 2013

Silmo 2013Silmo 2013 opens its doors today and will be held from Thursday, 26th to Sunday, 29th September 2013 in Paris. Organised by optics manufacturers belonging to the SILMO Association, the SILMO trade show features exceptional know-how made available to optics professionals. The location for the exhibition is this year at Paris Nord Villepinte near the international airport Charles de Gaulle.

Every autumn in Paris, timed to coincide with Fashion Week, the major international gathering of the optics and eyewear industry brings together close on 75,000 professionals (visitors and exhibitors) in a 77,000 m² exhibition area, hosting 950 businesses, 130 of these exhibiting for the very first time, and 1,350 brands from all over the world. This year's trade fair is all about creativity, fashion, design and expertise. The one thousand or so brands being showcased offer lines and styles adapted to all the markets, needs and wishes and constitute an exhaustive overview that will be a source of stimulation for opticians and buyers from all over the world.

Silmo d'Or 2013 Nominees Announced PDF
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International News
Wednesday, 18 September 2013

Silmo d'Or 2013Silmo, the optical trade show which will be held from 26 September to 29 September in Paris, has just announced the Silmo d'Or nominees for this year. Created in 1994, Silmo d'Or is a label of quality and originality which rewards the inner values of the profession: technological innovation and creativity. The Silmo d'Or nominees for this year are as follows:




BBGR « Intuitiv » Hall 6 C 058-068

ESSILOR « Crizal Prevencia » Hall 6 FH 084-096

NOVACEL “SymbioZ”Hall 6 DF 013-023


Contact Lenses

COOPERVISION « MyDay » Hall 6 J 103

CVE « UltraHealth » Hall 5 H 051




ACEP « Smart Mirror Mobile» Hall 5 G 033

NIDEK « ARK-1s » Hall 5 L 044

NOVACEL « Master RPGA » Hall 6 DF 013-023




ACCES’SOLUTIONS « i-loview super HD » Hall 5 F 052

ETEX « Pebble HD » Hall 5 F 039

ESSILOR « Prodigi Duo » Hall 6 FH 084-096

OLLENDORF « Visu Plus 10 » Hall 5 J 030

VISIOLE « Véo » Hall 5 F 051




INFACE « IF 9001-02 » Hall 5 G 089

JF REY « JOSEBA » Hall 5 L 107-113

KARAVAN & Co « Monsieur Madame MM0015 » Hall 5 Q 065

OPAL « Tartine & Chocolat AA249 » Hall 5 R 043

SEAPORT « KILT 03 » de Façonnable Hall 6 F 083




DITA EYEWEAR avec « Thom Browne TB-011» Hall 5 N 096

HAPTER avec « A01L » Hall 5 P 136

KAME MANNEN avec « KMN-701 » Hall 5 G 134

MASUNAGA avec « Masunaga GMS Limited 2013 » Hall 5 F 093

SUGIMOTOKEI avec « KS52 C-4 » Hall 5 B 065




DITA EYEWEAR « Thom Browne TB-701 » Hall 5 N 096

FACTORY900-AOYAMA « Fa-1111 » Hall 5 M 109

FEB31st « ISAAC 48000 » Hall 5 L 139

KUBORAUM « H1 » Hall 5 M 066

UNDOSTRIAL- Lucas de Staël « Once Upon a time … » Hall 5 M 125




GRASSET Associés « Magnesium P5560 » d’ Eden Park » Hall 6 G 068

Groupe LOGO « Fury » de SALOMON Hall 6 J 028

JULBO « Tensing Flight » Hall 6 B 014

MAUI JIM « Hot Sands » Hall 6 K 080




CIDI « 3MOMI Tech » Hall 6 F 020

IC! BERLIN « Julius » Hall 5 D 073|5 C 084

MARIUS MOREL « Var» Hall 6 C 042

PQ EYEWEAR « Angel » Hall 5 L 131

W-EYE WOODEN EYEWEAR « King Eider » Hall 5 B 089

Sunglass Hut Unveils Technologically Advanced Store in NY PDF
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International News
Tuesday, 17 September 2013

Eye Candy StoreSunglass Hut has just opened its most advanced technological store at Times Square in New York City with 1,600 pairs of sunglasses.

The 1,423 square foot store of Sunglass Hut, owned by Luxottica, is a monument to the brand with a backlit billboard, innovative design and sensational interactive services like the "Eye Candy" vending machine. Customers can buy sunglasses through the machine at any time during the day or night, after having tried them on virtually through the machine's touch screen system.

The store provides a unique shopping experience, thanks to the LED lighting system that creates light effects timed to music and the LED Bling Wall that shows videos about Sunglass Hut. Visitors can also use the Sunglass Bar, a one-of-a-kind interactive social space where they can try on sunglasses, purchase them through the website, and share photographs through Sunglass Hut's trademark SocialSun screens.

Silmo Announces Two Additional Open Forum Events This Year PDF
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International News
Monday, 05 August 2013

Silmo 2013With an extensive and comprehensive panoply of products, styles and brands, SILMO 2013 presents an event-based qualitative overview of this product offering highlighting the exhibitors, their individual characteristics and innovations in order to whet visitors' appetite for discoveries and purchases.

This year's Silmo will have two additional open forum events: FASHION STYLE and LA MANUFACTURE. They emphasise the importance given by the exhibition's organisers to showcasing brand and product information, while also stressing their image of quality and creativity through innovative layouts. 

FASHION STYLE outlines all the fashion trends expressed and exhibited at Silmo: around a hundred French and international labels from the ready-to-wear, luxury, casual and contemporary segments will find their brands showcased in a unique exhibition space measuring close on 1,000 m2 divided into three areas:

  • The Catwalk, symbolically showcasing all the male and female fashion brands, with a hundred or so models in glasses heading down a 35-metre long catwalk, with the ambiance of a real fashion show for maximum impact.
  • The Showroom, offering brands the opportunity to construct an actual display recreating the brand universe using a mannequin, accessories, brand image etc.
  • Style on View, giving an overview of the latest styles and trends via an audio-visual presentation in a dedicated area playing on a loop throughout the exhibition. This audio-visual feature situates brands exhibiting at the show in an authentic fashion context.

LA MANUFACTURE places the focus on the expertise, job areas and skills of the international eyewear industry. In a lively and contemporary ambience reminiscent of a fashion or urban loft-style studio, La Manufacture provides key information on materials, forms and colours; invaluable information mirroring the rich selection of new products from designers, eyewear manufacturers and all those who appreciate beautiful items with high added value.

Landmark Treaty Improves Access to Books for Visually Impaired PDF
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International News
Wednesday, 17 July 2013

International negotiators meeting under the auspices of the World Intellectual Property Organization (WIPO) have last month adopted a landmark new treaty that boosts access to books for the benefit of hundreds of millions of people who are blind, visually impaired and print-disabled. The treaty, approved after more than a week of intense debate among negotiators gathered in Marrakesh, Morocco, is the culmination of years of work on improving access for the blind, visually impaired, and print disabled to published works in formats such as Braille, large print text and audio books.

"This treaty is a victory for the blind, visually impaired and print disabled, but also for the multilateral system. With this treaty, the international community has demonstrated the capacity to tackle specific problems, and to agree a consensus solution. This is a balanced treaty, and represents a very good arbitration of the diverse interests of the various stakeholders," said WIPO Director General Francis Gurry.

The treaty, called the Marrakesh Treaty to Facilitate Access to Published Works for Persons who are Blind, Visually Impaired, or otherwise Print Disabled, addresses the "book famine" by requiring its contracting parties to adopt national law provisions that permit the reproduction, distribution and making available of published works in accessible formats through limitations and exceptions to the rights of copyright rightholders. It also provides for the exchange of these accessible format works across borders by organizations that serve the people who are blind, visually impaired, and print disabled. It will harmonize limitations and exceptions so that these organizations can operate across borders. This sharing of works in accessible formats should increase the overall number of works available because it will eliminate duplication and increase efficiency. Instead of five countries producing accessible versions of the same work, the five countries will each be able to produce an accessible version of a different work, which can then be shared with each of the other countries.

Currently, it is left to national governments to define what limitations and exceptions are permitted. In practice, limitations and exceptions contained in national laws vary widely. In many countries copying for private use is free, but only a few countries make exceptions for, say, distance learning. Moreover, the exemptions apply only in the country concerned.

The treaty is also designed to provide assurances to authors and publishers that that system will not expose their published works to misuse or distribution to anyone other than the intended beneficiaries. The treaty reiterates the requirement that the cross-border sharing of works created based on limitations and exceptions must be limited to certain special cases which do not conflict with the normal exploitation of the work and do not unreasonable prejudice the legitimate interests of the rightholder. The treaty calls for cooperation among its contracting parties in order to foster cross-border exchanges. The parties are committed to increasing the availability of published works as quickly as possible, and this cooperation will be an important step toward achieving that goal.

Say Eye Campaign Gets Support From Online Eyewear Retailer Eyefly PDF
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International News
Monday, 01 July 2013

Eyefly, an online fashion eyewear retailer for men and women, has announced its launch of a social responsibility effort by pledging to donate, one frame for every frame they sell, to the Brien Holden Vision Institute Say Eye campaign. With an initial donation of 15,000 optical frames, Eyefly is lending its support, while serving to promote advocacy and education for the development of eye care worldwide. Brien Holden Vision Institute is one of the largest and most successful non-profit social enterprises in the history of eye care – offering a practical fusion of science with licensing enabling its continuing research success to be reinvested in public health and further research to develop programs, models of vision care and up-scale education in developing communities worldwide. The Institute launched the Say Eye campaign to raise public awareness for the millions of people in developing communities whose lives could change dramatically with a simple eye exam and pair of glasses.

Professor Brien Holden, CEO of Brien Holden Vision Institute spoke enthusiastically about the new partnership with Eyefly saying, "We believe at the Institute that everyone, no matter where they live, should have access to affordable, quality eye care. We know the link between blindness, vision impairment and poverty is irrefutable – and sadly in excess of 640 million people globally are still unnecessarily vision impaired or blind because they don’t have access to an eye examination and a pair of glasses. We know providing eye care for such an immense number of people requires an urgent and massive response and I’m excited to say our new collaboration with Eyefly will assist us in this ambitious goal. The support for our work offered through the EyeGive program will provide us with capacity to continue to develop sustainable programs and a world where uncorrected refractive error no longer prevents children from learning, parents from providing for their families and the elderly from living independent lives.”

Ten percent of the world’s population vision could be improved with an eye examination and a correctly prescribed pair of glasses. 90% of these visually impaired persons live in low and middle-income countries. “We look forward to supporting the Say Eye campaign because Brien Holden Vision Institute is incredibly comprehensive in their approach to the globally recognized problem of preventable avoidable blindness and vision impairment which is not being treated in impoverished communities. The work they are doing is inspiring and we see the partnership as our way to make a difference,” explains Rebecca Giefer, General Manager of Eyefly.

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