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Mido 2012: "Results Well Beyond All Expectations" PDF
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International News
Wednesday, 21 March 2012

 

midoTuesday, March 13th, was the final day of the 42nd Mido, International Optics, Optometry and Ophthalmology Exhibition. «A session that was all about 'commitment'», explained Mido president, Cirillo Marcolin. «A commitment to offer, despite the unfavorable economic situation, a one-of-a-kind overview of the eyewear industry. A commitment by Mido to provide a "different" tool in order to promote companies in an ever new and business-focused way». A commitment that was spot on: the number of attendees virtually matched that in 2011 at about 42,000, with foreign visitor attendance basically the same and a slight fall in Italian visitors. A noteworthy result given the overall economic situation and the trends posted by the other exhibitions that had just ended, especially the accessories exhibition. 
 
«We had a very good turnout on the first two days», explained Mido and Anfao President Cirillo Marcolin. «The results for Sunday and Monday were surprising». These results can also be attributed to the initiatives promoted by Mido to engage the interest of the trade. «The OttiClub By Mido area was a big success, an attempt – and a successful one it seems – to make this target audience feel at home», Marcolin continues. «The busy program of interesting appointments for every sector of the eyewear industry – introductions to innovations in the sector, market surveys, presentations of books – caught the attention of opticians, and attested to the multi-faceted nature of this profession which calls for 360-degree training». The good results of the first two days made up for the fall on Tuesday. «For the first time in over 40 years, Tuesday was an exhibition day», President Marcolin explained. «A decision to reposition ourselves in the calendar after making several considerations and which, after the exhibition, now has us thinking carefully». An experience that could be reviewed «by bearing in mind the two days when we had more visitors and the feedback from our exhibitors», Marcolin commented.
 
«The 2012 session went well beyond our highest expectations», Marcolin ended. «So the only thing now is to set the appointment for Mido 2013, knowing that we will be able to surprise you again. Since our exhibition is a dynamic one, this means we must always be open to change while catering to the needs of the market and our companies which are the real players at Mido».
 
Mido Opens Its Doors On Positive Note PDF
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International News
Monday, 12 March 2012

MidoMido, the 42nd International Optics, Optometry and Ophthalmology Exhibition, has opened its doors (from 11 to 13 March 2012) with six pavilions, themed areas, dedicated spaces, and more than 1,000 exhibitors from more than 40 countries, representing all five continents, the largest manufacturers in the world, as well as new small businesses and key players in the area of large scale distribution. Star status is accorded to all eyewear sectors: lenses, machinery for frames and components, and, of course, sunglasses and vision wear – essential fashion accessories for the total look of the 21st century. Unique objects that make use of materials and sophisticated workmanship, designed to indulge the expression of one’s imagination and style.

"For more than four decades, the international eyewear industry has kept this date with Mido, and it’s here that they find that special momentum, energy, and the creative drive to continue  upward on their climb to success", states Cirillo Marcolin, President of Mido and Anfao. "As one of the most respected trade shows, Mido is a major stimulus to the eyewear industry, thanks to its talent for business and the commercial trade that will take place during the fair.".

Findings of the European Optics retail sales data have been presented at MIDO 2012. The research carried out analyses durable goods consumption, which includes sunglasses, frames, ophthalmic lenses, contact lenses and contact lenses solutions. During 2011, Germany posted the best results with a 4.5% increase in sales value; this was followed by Spain (+1.5%) and France (+1.0%). Italy remained stable with a 0.2% rise versus the previous year. Despite the negative macro-economic climate for a product that is often considered an accessory, the European sunglasses market closed the year with a 5.3% increase in value against the negative trend witnessed in 2010. Ophthalmic lenses, which had driven the entire European market in 2010, posted a slowdown; +1.3% in value versus 2.8% from the year before. This was largely due to Italy’s performance which, after a very positive year (+4.9% in 2010), closed 2011 with a downturn. Contact lenses remained positive, as in the year before, ending 2011 with an increase in value of 1.6%. This increase was driven by dailies, which accounted for more than 30% of sales in the industry. The European market for contact lenses solution rose by 1.2% during 2011, after a particularly unfavorable year (-1.2% in 2010).

 
Specsavers Seeking Damage Compensations from Asda in UK over Trademark Infringement PDF
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International News
Wednesday, 08 February 2012

ASDAA recent Court of Appeal decision in UK has ended a long running battle between Specsavers and Asda over the use of advertising and its trademarks. Specsavers has sought to enforce its intellectual property rights, to prevent a competitor from trading off the back of its success. Asda is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. Asda became a subsidiary of the American retail giant Walmart, the world’s largest retailer, in 1999, and is the UK's second largest chain by market share after Tesco. Asda's marketing promotions are usually based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 14 Years Running.

The case arose from a marketing campaign used by Asda in 2009 to re-launch its own in store opticians. The campaign by Asda included the use of various marketing logos, slogans and strap lines on its advertising material. Such strap lines included the sayings “Be a real spec saver at Asda” and “Spec savings at Asda”.

Specsavers alleged that Asda had infringed its trademarks, because the strap lines were identical or similar and any such advertising would be confusing and misleading to the public. Specsavers also complained that Asda had sought to draw on its established reputation, by taking advantage of Specsaver’s trademark rights.

Specsavers also relied upon its reputation, brand goodwill and alleged passing off by Asda. In 2010 Specsavers was partially successful. The High Court did not agree that the use of the strap line “Spec savings at Asda” would lead to a likelihood of consumer confusion. However, it did find that Asda was liable for using a sign identical or similar to Specsavers’ trademark, off which Specsavers had established a reputation. Asda was found to have infringed trademark rules by using the strapline “Be a real spec saver at Asda” in its promotion. The rest of the case was rejected by the High Court and Specsavers appealed against this, with success.

The Court of Appeal has recently handed down a decision, ruling that another strapline used by Asda namely “Spec savings at Asda”, and the use of the double ellipse logo in the advertising, were also infringements. Asda’s appeal on the first ruling was dismissed, but the Court of Appeal has added that elements of trademark law needs to be clarified by the European Court of Justice, before the remainder of Specsaver’s appeal could be determined. Specsavers is now seeking damages from Asda, in light of the findings.

 
Marchon3D Enters Japan Market PDF
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International News
Tuesday, 24 January 2012

Marchon3DMarchon3D announced at International CES a deal with Japanese CE distributor Arisawa to provide a distribution outlet for Marchon3D’s EX3D line of passive 3D glasses in Japan.

EX3D Eyewear uses patented, curved M3D lens technology and includes 25 styles in a variety of colors and shapes with options for men, women and children. Suggested retails range from $22 to $70.

Arisawa’s sales division, Asuna, will focus on consumer electronics retailers and theater channels in Japan. The agreement between Marchon3D and Arisawa includes full sales and marketing, logistics, shipping, POP and display support from Marchon Japan to promote the EX3D line in Japan.

“Marchon3D is the only company that meets our very high-performance standards. From a quality, performance and design standpoint, they are the best on the market. The demand for 3D products in the Japanese market is growing rapidly, and our relationship with a world-class eyewear designer like Marchon3D will allow us to bring the highest-quality 3D glasses to our consumers,” said Sanji Arisawa, president and CEO of Arisawa. 

 
The Fred Hollows Foundation Finds High Rate of Blindness in China's Sichuan Province PDF
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International News
Tuesday, 29 November 2011

Sichuan ProvinceOne of China’s most populous regions has a blindness rate twice as high as other parts of the country, a new study from The Fred Hollows Foundation reveals. In the southern part of Sichuan Province, which is famed for its spicy cuisine, an estimated 525,000 people are blind. The findings came after The Fred Hollows Foundation conducted the first Rapid Assessment of Avoidable Blindness (RAAB) in southern Sichuan.

In Sichuan’s Mianning and Dechang counties, where the RAAB took place, 4,650 people underwent eye examinations and answered questions about their access to eye health services. In Mianning County, the blindness rate was 3.7% - double the rate found in Inner Mongolia and Jiangxi provinces where The Foundation is already working to reduce large backlogs of patients requiring treatment.

In addition, the RAAB revealed that a large number of the blindness cases were due to cataract. Nearly 40% of people surveyed who had cataract had no idea their sight could be restored with a relatively routine operation that takes as little as 20 minutes. The Foundation will now work with the local government and ministry of health to build up the eye health workforce in Sichuan, so that local systems can cope with the problem. In addition, work will begin to boost surgery rates by raising awareness in villages that cataract can be treated - and where to go.

Many people in Sichuan, in the country’s west, live at high altitudes where the strong sunshine creates a higher risk of developing cataracts. Information about available eye health services does not always trickle down to their isolated villages. As a result, many people remain in darkness unnecessarily. Blindness in China accounts for 17% of the world’s blind population. While general health standards are improving significantly, most eye health services are concentrated in cities. 

 
World Health Organization Publishes Facts About Blindness And Visual Impairment PDF
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International News
Friday, 25 November 2011

WHO Blindness FactsPeople who are visually impaired do not see well enough to perform everyday tasks, even with the aid of glasses, contact lenses, medicine or surgery. Blindness, the most severe form of visual impairment, deprives people the ability to move about unaided. Most forms of visual impairment and blindness can be avoided or can be readily treated or cured with well known and inexpensive measures.

The latest fact file from the World Health Organization, WHO, highlights figures for blindness and visual impairment worldwide:

  1. Worldwide, 285 million people are visually impaired due to various cases; 39 million of them are blind.
  2. 121 million are visually impaired because of uncorrected refractive errors (near-sightedness, far-sightedness or astigmatism). Almost all of them could have normal vision restored with eyeglasses, contact lenses or refractive surgery.
  3. 90% of visually impaired people live in low- and middle-income countries.
  4. 51% of all blindness is due to age-related cataract, the leading cause of blindness.
  5. Cataract surgery and correction of refractive errors are among the most cost-effective health interventions.
  6. Age-related causes of visual impairment and blindness are increasing, as is blindness due to uncontrolled diabetes.
  7. Up to 80% of all blindness in adults is preventable or treatable. Among children, the major causes of avoidable blindness include cataract, retinopathy of prematurity (ROP), and Vitamin A deficiency.
  8. Blindness caused by infectious diseases is decreasing globally due to public health action. Blinding trachoma affects 40 million people today, compared to 360 million in 1985.
  9. Around 1.4 million children under age 15 are blind. Yet approximately half of all childhood blindness can be avoided by treating diseases early and by correcting abnormalities at birth such as cataract and glaucoma.
  10. For decades, WHO has been working with global partners to eliminate the main causes of avoidable blindness, strengthening country-level efforts by providing technical assistance, monitoring and coordination.
 
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