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OBA Reminds Optometrists To Use Only Protected Titles PDF
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Australian News
Monday, 27 July 2015

The Optometry Board of Australia (OBA) is concerned that some optometrists are using titles and terms that are not ‘protected titles’ for the profession, such as ‘specialist optometrist’ and ‘specialists in contact lens’. All registered optometrists can use the title ‘optometrist’ or ‘optician’. It is also acceptable to list credentials and recognised qualifications in advertising.

Under the Australian National Law, there is no specialist registration for optometry and the title ‘specialist’ is restricted. According to OBA, it is therefore unlawful for optometrists to call themselves specialists or imply that they are specialists. The specialist titles recognised under the National Law only relate to medical, dental or podiatric specialists.

OBA further states that is not acceptable to claim specialisation or use words such as ‘specialist’, ‘specialty’ or ‘specialise’ (or any other words deriving from ‘special’) as it may give the impression that an optometrist is a specialist in a particular area, which is contrary to the advertising provisions of the National Law. However, an optometrist could reasonably say they have an ‘interest’, ‘experience’ or ‘predominantly practise’ in an area of practice.

OBA urges optometrists to read its Guidelines for advertising of regulated health services which advise optometrists that use of the protected titles should make it clear to the public what is their area of expertise and qualification.

‘It is important the language used within the optometry profession is aligned with the requirements of the National Law to provide clarity for registered optometrists and the public; and to reduce any inadvertent use of unacceptable terms,’ Board Chair Colin Waldron said.

The National Law protects the public by ensuring that only registered optometrists who are suitably trained and qualified can use protected titles. The law allows for penalties for falsely using protected titles or holding yourself out to be a registered practitioner.

 
General Optical and Marchon Australia To Become Subsidiaries of Marchon Inc PDF
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Australian News
Wednesday, 22 July 2015

General Optical and Marchon Australia will become wholly owned subsidiaries of Marchon Inc., with ultimate holding company VSP Inc. GenOp/Marchon will be led by Brad Saffin, newly appointed Country Manager and Jonathon Lewis, Managing Director.

Peter Lewis, current CEO and founder of General Optical/Marchon Australia, has announced his retirement. Peter Lewis who has served for 28 years as CEO is to retire on the 31st of October 2015.

Peter said: "I have experienced the Optical industry’s complete metamorphosis over the years, with the evolution and the globalisation of the industry. I feel proud and privileged to have been able to rise to the challenges of the changing market and build an Integrated Business Solution, which has as its primary goal, to support Independent Optometry, and enable them to compete successfully into the future. We have continued to invest in our business model, by integrating all VSP lines of business, which offers a powerful business solution, including innovative products and global brands, state of the art software and a growing referral Private Health Fund Network. I have made some truly great friends in this amazing industry and feel proud and very confident that the ‘Young Guns’ taking over, have the experience, knowhow and backing to take GenOp / Marchon to new heights and continue to deliver support to Independent Optometry. While I have many passions and Interests to pursue, I will be keeping a close interest in our company’s development and focused mission."

 
Biennial ODMA Trade Fair Continues To Be Successful PDF
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Australian News
Tuesday, 21 July 2015

ODMA 2015Despite the weak economy, The Brisbane Convention and Exhibition Centre came to life with an absolute buzz as the optical industry flocked to the biennial ODMA trade fair. Running for the second time in Brisbane, the ODMA Fair cemented its place as Australasia's number one gathering of optical and eyewear suppliers and buyers, and remains the industry's must-attend event.

Boasting 103 of the industry's leading suppliers, as well as a smorgasbord of new brands and releases, plus a broad collection of niche products and services, practitioners were absolutely spoilt for choice. Compared to the previous edition in 2013 when there were 119 exhibitors the result is very pleasing.

ODMA 2015 attracted 4909 visits from 2949 unique visitors over the three-day event. In 2013 ODMA had 4934 visits from 3024 unique visitors. This year there was an increase in visitation from retailers travelling to the fair from NSW and Victoria.

It is expected that the next edition in 2017 will be held again in Sydney when the new exhibition halls are finished.

 
Black Lilly Imports Receives Award at ODMA PDF
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Australian News
Monday, 20 July 2015

For the first time exhibiting at ODMA in Brisbane newly established company Black Lilly Imports has already received its first award from the show. Black Lilly Imports won the price for best modular stand at ODMA 2015.

Black Lilly - Award Best Modular Stand

Black Lilly Imports owner Martin Kocbek explained to eyesmart.com.au that the name of his company is derived from his wife's surname. His wife, Dianne Black, is director of the company. Martin is also the current president of the ADOA, the Australian Dispensing Opticians Association.

Black Lilly Imports is wholesale supplier of quality Italian hand crafted eyewear to the local Australian market. Their current brand portfolio consists of: Lastes, DADA-E, Finissimo, and Giuliano Fujiwara.

 
Aviva Optical and Mann Optics To Merge PDF
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Australian News
Monday, 20 July 2015

Aviva Mann Optical GroupWith a combined trading history of over 45 years, the merger of Aviva Optical with Mann Optics creates, according to the companies, a new benchmark in the optical sector—the supply of the latest in optical products and accessories at an unsurpassable level of service.

Aviva & Mann Optical Group provides an enviable product and brand portfolio including exclusive brands such as Centrostyle, Cocoons, Nano Vista, Slastik and Progear Eyeguard. The merged group will continue to operate offices in both Brisbane and Perth and be available to service your needs for extended trading hours each business day.

The company's clients will now be able to speak with members of our customer service team from 8.30am EST (6.30am WST)—6.30pm EST (4.30pm WST) each day. Warehousing and distribution operations will be based in Perth in our specialised distribution centre/warehouse that provides a 24 hour turn-around and delivery service for all metropolitan clients.

 
Fritz Frames Wins Award for Lorikeet Sunglasses PDF
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Australian News
Friday, 17 July 2015

At this years' ODMA (Optical Distributors & Manufacturers Association of Australia) exhibition in Brisbane, Australian eyewear company Fritz Frames received the Award of Excellence for its Lorikeet Sunglasses.

Fritz Frames - Lorikeet Sunglasses ODMA Award

Fritz Frames' products are truly pieces of art. The method Fritz uses to create each handcrafted frame originates from the traditions of wooden yacht building. In homage to this traditional craft, most of their frames are named after the yacht’s “engines”, the winds that blow around our globe.

Owner and designer Fritz finds making glasses appealing and challenging on many levels. A craftsmen and inventor as well as entrepreneur and designer, it’s an ever-evolving process, always discovering new insight into his self-made craft. Fritz says, “Creating glasses enriches my life with beauty and meaning, two of life’s essential rewards”.

 
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