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ZEISS Launches Digital Eye Strain Test App PDF
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Tuesday, 11 November 2014

Zeiss Digital Eye Strain Test AppCarl Zeiss Vision has released a new app to test eye strain. It is a simple app to test your eyes and find out if you suffer from digital eyestrain. Headaches, stiff necks and tired eyes are some of the symptoms of digital eye strain. With the app you can find out what is digital eye strain and how you can render tired eyes a thing of the past and enjoy fresh, fit and focussed vision all day long.

The ZEISS Digital Eye Strain Test has been specially developed by ZEISS for switching your focus from a smartphone to a distance of 6 metres and vice-versa in order to precisely measure the strain on your eyes.

For more information and to download the app from the stores goto:

Allison Introduces ill.i Optics By PDF
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Friday, 24 October 2014

Italian Eyewear company Allison has recently introduced its eyewear collection ill.i Optics By The collection is composed of sunglasses and optical frames and has been launched worldwide last month.

ill.i by

The styles pay homage to the evolution of eyewear, drawing inspiration from rare vintage shapes - twisted and reworked to create something new and fresh, progressive and timeless.

The collection has been designed in Los Angeles in partnership with designer George Gorrow and production is performed in Italy.

Luxury Eyewear Company theo Launches Jewellery Piece PDF
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Tuesday, 21 October 2014

Hypnotic Jewellery - theoBelgian luxury eyewear designer theo has just announced the introduction of its first jewellery piece, called Hypnotic. Hypnotic is a piece of jewellery that can be worn by anyone who falls under its spell. Whether you're a theo fan, a lover of beautiful objects, a design addict or a fashionista. It's all about making the unwearable wearable. And the object needs to express both the beauty and the individuality that are theo's unique signature.

Hypnotic comes in four different models, two of which are coated in gold and two in palladium. Because of the exclusive character of this striking design, we made a conscious choice to produce it in a limited edition. Only 100 pieces have been made of each model. Each one is numbered on the reverse as well as on the box. And you must admit, the right packaging adds a priceless touch. That's why each one comes individually packed in a 'little black box' with a stylish print. It instantly makes a perfect gift for birthday, Christmas or New Year's.

First Felder Felder Collection for Silhouette PDF
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Monday, 13 October 2014

Felder Felder Sunglasses for SilhouetteThe two designers Daniela and Annette Felder have around 10 pairs of sunglasses each. Neither wants to go without. They have now created their first collection of sunglasses - the Special Edition Felder Felder for Silhouette. The eyewear celebrated its brilliant and surprising debut on the catwalk of the F/W 2014 shows at London Fashion Week.

In designing the extravagant, ultralight rimless sunglasses in colours characteristic of our time, the designer twins from London had their eye on the "Felder Girl", a very personal Felder Felder muse. The design was created together with the Silhouette design team in Linz. "Designers who come to us are always surprised by how versatile, especially rimless, eyewear is and everything that can be created between a nose bridge and a temple," said Silhouette's head designer Roland Keplinger, on working with the fashion twins.

Felder Felder went not only for unusual shapes in a cat-eye-Audrey-Hepburn-John-Lennon-look  - "we tried to bear in mind the influences and spirit of male and female icons of decades past – such as Audrey Hepburn or John Lennon" - but also for colours that make the sunglasses must-haves for more than just one season (and they happen to also be perfect for protecting the eyes from the sun's rays). "Timelessly zeitgeisty" is what the Special Edition sunglasses are, their pointed colours and strong and classic shapes making them a special edition.

Initial reactions following their appearance on the catwalk ranged from "totally awesome sunglasses" ( to "It shades" (Woman) and "fashion eye-catchers" (DIVA). Those who wish to wear the sunglasses in the 2015 season can start preparing themselves now for cool comments and unique moments – and they better be quick because the Special Edition Felder Felder for Silhouette is limited: worldwide, there are only 4,000 pairs available.

The limited Special Edition Felder Felder for Silhouette in four colours – dark green, classic brown, hip pink and bright (neon) orange – will be available in selected shops worldwide from January 2015.

Vogue Eyewear Introduces Latest Collection PDF
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Thursday, 09 October 2014

Experimenting, playing, discovering new styles and trends: this is what brings the Vogue woman closer to the language of fashion and its transformations. The play element is essential for Vogue. It has enhanced the international fashion scene with new and original creations from the Seventies, constantly able to capture the spirit of the times. Playfulness, a style open to change, but also classic elegance are features that make up the very identity of the Vogue brand, preferred by dynamic women who take pride in their style. The Vogue woman chooses Vogue Eyewear to live the contemporary world with liveliness and taste, and with a modern inspiration that takes its cue from the fashions of the past and reinterprets them in a carefree and original way.

Vogue VO 2918s

The three segments of the new Vogue collection reflect this modernity with a style enhanced by exclusive details that highlight its class and charm. These easy-to-wear frames, are discreet but luminous with details like colour transparencies, three-dimensional motifs on the temples and glitter effect on fronts and temples. The extraordinary glamour profiles give the collection contemporary inspiration, when harmony of movement combines with a modern and fashionable look. The warm colours, available in transparent or matt shades, convey light and softness to each model, contributing more than ever to the feminine effect which corresponds to the glamorous spirit of contemporary women. And it is precisely these unexpected transparencies and luminous shades of green, violet and dark red that convey to these fashion models a touch of originality and contemporary character: bright colours full of light, defining the feminine spirit of the new Vogue inspiration. Through the trendy and fun style of In Vogue, the contemporary and discreet taste of Casual Chic and the classic, elegant and essential lines of Timeless, Vogue presents a selection of models that once again play a lead role in this modern age. 

Sony Introduces SmartEyeglass PDF
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Thursday, 25 September 2014

SmartEyeGlassSony Corporation has announced the development of "SmartEyeglass," transparent lens eyewear that connects with compatible (Android) smartphones to superimpose information such as text, symbols, and images, onto the user's field of view.

SmartEyeglass is equipped with a diverse range of sensing technologies, including a CMOS image sensor, accelerometer, Gyroscope, electronic compass, brightness sensor, and microphone. SmartEyeglass utilizes these features, together with GPS location information from the connected smartphone, to provide information optimized to the user's current circumstances. Sony has leveraged its unique hologram optics technology to develop a lens that achieves high transparency of 85% and thickness of just 3.0 mm, without the use of half mirrors that obstruct the user's vision. Furthermore, the monochrome display ensures that while energy consumption is lower than a color display, high luminance (up to 1,000 cd/m2) is achieved, to deliver a screen with clear readability that allows the user to easily read text in a wide range of environments.

The exchange of various types of data such as sensing information between SmartEyeglass and a wirelessly-connected smartphone, mean that depending on the smartphone application the device has the potential to be used in a wide range of usage scenarios. SmartEyeglass realizes even more convenient and enjoyable lifestyles for users by enabling them to obtain information hands-free, without the need to look away. For example, users will be able to view navigation information while walking, check a recipe while cooking without taking their eyes from their hands, or view information related to a certain player while watching a sports game in a stadium.

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