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Marc by Marc Jacobs Presents "The Feeling" Video PDF
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Tuesday, 26 May 2015

"The Feeling" VideoMarc by Marc Jacobs celebrates summer with "The Feeling": a new film showcasing the The Northern Hemisphere's Spring/Summer 2015 eyewear collection. Directed by Matt Lambert and shot in Northridge, in San Fernando Valley, California, "The Feeling" is an ode to the long, hot summer days of youth, surrounded by friends. The short-movie is an anthem of effortless energy: the essence of friendship through boredom that can lead to magical moments, reflected in the symbolism of sharing a sunrise together seen through the lenses of the Marc by Marc Jacobs SS15 sunglasses.

"This film evokes the feeling of summer, the feeling of friendship, the feeling of youth" stated movie director Matt Lambert. "This is the indescribable feeling that Marc by Marc Jacobs convey with the new sunglasses for the upcoming summer season."

The Marc by Marc Jacobs Spring Summer 2015 eyewear collection transmits a powerful attitude, that is young, fierce and intense, captured in the vivid geometric and rounded sunglasses, that cater to confident non-conformists. These sunglasses feature daring shapes in crystal shades, which blend 70’s design inspiration with a contemporary feeling of lightness and movement. The color palette includes visually intriguing shaded effects in a range of transparent hues, including shaded blue with blue lenses, shaded pink/yellow with pink lenses, shaded blue/yellow with light blue lenses, as well as the classic black with grey shaded lenses and Havana with brown shaded lenses.

Watch the video on:

The Marc by Marc Jacobs sunglasses collection and optical frames are produced and distributed by Safilo Group.

theo Introduces Strook 'Street Art' Frames PDF
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Thursday, 14 May 2015

theo Strook 'street art' framesBelgian eyewear label theo doesn't believe in colouring inside the lines. That's why theo got in touch with the Bruges-based artist Strook. With his characteristic play of lines, he has literally made his mark on theo’s latest collection. And incidentally, Strook is really on a roll! In December, his 'Wood & Paint' was picked by the American news site ‘The Huffington Post’ as one of the 20 most influential works of ‘street art’ in the world in 2014! theo asked Strook to do something on the theme of ‘Antwerp’, the label's hometown.

Stefaan De Crook a.k.a. Strook and theo met each other about four years ago through the platform for young designers De Invasie . Soon afterwards, Strook had a show at the theo Gallery in Antwerp and also did a display window for theo-Somers Optiek. And then we asked ourselves: “what would happen if we made some glasses together?” There was only one way to find out...

Antwerp central
Strook chose four elements that are representative of the city of Antwerp: 'hand-throwing', diamonds, the zoo and fashion. These four facets were the starting point. Strook: “It was very important to me that the four designs would together form a whole. That's why I worked from a single drawing and a single theme in which the four glasses fit, instead of from four separate drawings.” Strook sketches lines at random until a story begins to take shape. He works directly in pen, without any aids. Strook: “It's all about spontaneity. A drawing takes shape without me thinking about it very much. I want to be able to draw without limits.” Strook's interplay of lines captivates viewers and holds their interest. The longer you look, the more you discover.

Zoo – Diamond – Hand – Fashion
Based on the drawing, theo created four pairs of glasses: a classic, vintage model (Zoo), a feminine model (Diamond), a rounded, unisex model (Hand) and an aviator style (Fashion). Each model has a little piece of the symbol of the city in the upper left-hand corner. theo designer Serge Bracké: “In order to come up with the forms for the glasses, I took my inspiration from Strook's interplay of lines. The models had been roughly sketched first, but the result was completely different!” .

Zoo (elephant): In the heart of the city is the Antwerp Zoo, the most beautiful 19th-century zoo in the world. In 2009 Kai-Mook was born there, the first elephant to be born in Belgium. The birth was watched live by 1.2 million people. Kai-Mook was registered as a citizen in the civil register, thus making her an official ‘Antwerpenaar’.

Diamond: No less than 80% the world's rough diamonds pass through Antwerp, making the city the global centre of business for the rough diamond trade.

Hand: The name Antwerp is said to be derived from 'Hand-werpen' (hand-throwing). According to the legend, the hero Brabo cut off the hand of the giant Antigoon who was forcing ships to pay him a toll, and threw it into the River Scheldt.

Fashion: Antwerp is renowned for its Fashion Academy. Graduates include the ‘Antwerp Six’ – among them Dries Van Noten and Ann Demeulemeester – who have since become internationally successful fashion designers. Each year, theo helps a fashion student with the design and creation of an accessory for his or her graduating show.

The drawings by Strook have been chemically etched, engraving them into the metal. The lines are in the same colour as the frames. Each model is available in 8 colours, both matt and glossy. The insides of the frames have been given a different, sometimes contrasting colour. All of the models can also be combined with sunglasses.

OphthalmicDocs Launches Affordable Retinal Imaging Adapter for Smartphones PDF
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Wednesday, 13 May 2015

ophthalmicdocs fundusStartup company OphthalmicDocs has recently launched what they claim to be the world's first open-source retinal imaging adapter for smartphones, called OphthalmicDocs Fundus. According to the company's website, OphthalmicDocs Limited is a social enterprise with the aim of transforming eye care. OphthalmicDocs was founded by Dr. Hong Sheng Chiong and Dr. Benjamin O’Keeffe in New Zealand. Their aim is to create an environment and ecosystem that makes eye care borderless and accessible to people all around the world despite limited financial resources and geographical isolation.

The OphthalmicDocs Fundus is a 3D printed universal smartphone retinal imaging adapter. It is capable of taking high quality retinal images with up to 40 degree field of view. The company recently released the 3D model free and downloadable from any region in the world.

BMW Mini Unveils Augmented Reality Eyewear Prototype PDF
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Tuesday, 21 April 2015

Mini Augmented VisionMINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. "MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future," explains Dr. Jörg Preißinger, project-manager MINI Augmented Vision, BMW Group research and technology. "Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand’s trademark sense of lifestyle."

Using see-through technology, the AR eyewear shows relevant information in the driver's direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

The following functions will be projected into the field of view with MINI Augmented Vision:

  • Destination entry for navigation and transfer to vehicle: Selecting destination points when outside the vehicle, then transferring them to the vehicle.
  • First Mile / Last Mile: Navigation display from the current location to the vehicle or from the vehicle to the final destination.
  • Head-up display functions: Display of speed, speed limits etc. in the eyewear so the information is in the driver’s primary field of view, with data always shown in same place above steering wheel to make sure that no road users are concealed from sight.
  • Contact-analogue navigation and points of interest: Reality is enhanced by contact-analogue navigation arrows “on” the road, as well as display of points of interest along the route, such as open parking spaces. The driver´s attention can always stay focused on the traffic.
  • Messaging: A small icon is shown in the eyewear when a message is received. The SMS/message can then be read out by the car while driving for safety.
  • X-Ray View / transparent vehicle parts: A virtual view through parts of the vehicle (such as A-pillars and doors) serves to render external areas or objects concealed by the car visible.
  • Augmented Parking: This facilitates parking by projecting the images from a camera housed in the (farside) mirror into the eyewear. In this way, the distance from the curb can be clearly and easily ascertained.
Apple Watch To Provide Visually Impaired Full Access to Device Features PDF
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Wednesday, 15 April 2015

Apple WatchAt the end of this month Apple will release its Apple Watch, a smart watch that offers full accessibility to users who are blind or have low vision thanks to its built-in accessibility features. The watch, which is already available to pre-order is available in stores from Friday 24 April.

Apple describes the watch as their most personal device yet and claims on their website: "To make the best use of its size and location on your wrist, Apple Watch has all-new interactions and technologies. They let you do familiar things more quickly and conveniently. As well as some things that simply weren’t possible before." The device contains features such as VoiceOver, Zoom, Larger Dynamic Type, Bold Text, Grayscale, Reduce Motion, Reduce Transparency, On/Off Labels, and Mono Audio.

According to David Woodbridge, Adaptive Technology Consultant at Vision Australia, one of the most exciting features is a tactile alert linked to the GPS function. "The watch vibrates using a different pattern to let you know when you need to turn left or right to reach your destination," said Mr Woodbridge. "It also means I can answer my phone without having search for it in my bag,” he added. “And I can use it to post social media updates on the move."

Mondottica Launches Hackett UTX Sunnies PDF
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Tuesday, 14 April 2015

Hacket UTXUK eyewear company Mondottica has just launched its first Hackett UTX sunglasses. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic.

Introducing new lightweight silhouettes combined with vintage inspired eye shapes as seen in HSB835, details are authentic with real riveted hinges and metal end pieces. Each handmade frame is fitted with anti-reflective reverse coated lenses for a flawless finish.

Hackett's collections are available globally and are celebrated for their re-interpretation of British style for today's gentleman as well as their quality. From bespoke tailoring to iconic sports garments, Hackett's fineries are as at home at Sandringham, as they are at Silverstone.

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