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Novartis Launches Smart Watch App for People with Vision Loss PDF
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Friday, 10 July 2015

Smart Watch appNovartis Pharmaceuticals announced the release of new features for its ViaOpta applications, and the extension for use with smart watches. The discreet, hands-free nature of using ViaOpta app with wearable devices, such as Apple Watch and Android Wear, provides users with an experience that seamlessly fits into their existing routines allowing those with visual impairments to navigate daily life with even greater ease.

Real-World Patient Benefits
“With the help of ViaOpta apps, people with impaired vision can do things such as walk to a nearby café, go to the pharmacy, and pick up their grandchildren at the kindergarten–helping to increase confidence and independence and maintaining discretion,” explains Ian Banks, Chair, The European Forum Against Blindness (EFAB).

ViaOpta Nav is the first turn-by-turn navigation app available for a wearable device designed specifically for visually impaired people, providing voice guidance and vibration settings, which alert the user to upcoming intersections and landmarks. The users can ask for their exact position, add waypoints to a calculated route, and find nearby destinations or landmarks and save them as favorites. Users and their caretakers can also share and access a person’s exact location. 

PlanetVA Launches Major Revised eyeAdvise App PDF
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Friday, 26 June 2015

eyeAdvise Dispensing AppUsually the most important aspect of choosing optical frames or sunglasses is how they look on our face. You could try on every pair of eyeglasses in the store to find out how each one looks, but narrowing down your choices in advance can save you a lot of time and aggravation. You could determine your face shape and understand which frame styles would look best on you, but since the introduction of the eyeAdvise app there is an easier and more innovative way available which assists the pre-selection of the frame shape.

With the newly major revised eyeAdvise app and its Stylist Assistant functionality the dispenser can now assist the client by simply taking a picture and let eyeAdvise automatically superimpose most common frame shapes on the client's photo. The colors of these shapes can also be selected.

Next, the retailer could show those in-store frames that have similar shapes and colors to the client's preference of the previous pre-selection step. The retailer can then use the Digital Mirrors functionality of eyeAdvise to capture up-to six pictures of the client wearing those frames.

Moreover, the app provides also Video Recording so that the client can record frames from different angles while wearing them.

The dispenser can also easily save client details in the tablet by using the built-in Client Management functionalities.

The App also allows clients to share the captured images via their preferred social media channels or email.

Learn more...Download on the App Store

eyeAdvise works great on iPad. There will be also a Android tablet version coming out soon. The App was developed by PlanetVA Pty Ltd.

Rodenstock Unveils Claudia Schiffer Sunglasses PDF
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Friday, 05 June 2015

Claudia Schiffer SunglassesCombining the optimism of the 60s with the playfulness of the 80s, feminine styling and decorative frames are the hallmarks of the new sunglass collection, Claudia Schiffer by Rodenstock. Following the launch of the correction spectacles collection at the MIDO in March 2015, style icon Schiffer looked to two of her favorite decades to provide color, shape and style inspirations. The sunglasses are unmistakably Claudia Schiffer, refined yet playful, elegant yet approachable. "It is a true delight to design for Rodenstock, their lenses and craftsmanship are simply unparalleled. They create the most perfect canvas for my ideas, and the result is eyewear that I cannot wait to share this summer."

The autumn collection of Claudia Schiffer by Rodenstock includes two new lines and 5 different styles. Each style will be available in four colours. 

Marimekko Launches Eyewear Collection PDF
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Tuesday, 02 June 2015

Vuokko - MarimekkoFounded in 1951, the Finnish fashion and design house Marimekko is launching an eyewear collection with Mondottica.

Its bold colours and unconventional prints gave the company a strong and unique identity. Marimekko's courageous, positive and empowering way of life is translated into the eyewear collection through selected classic prints and a unique colour palette celebrating the company's art of print making. The love of nature has inspired brushed wood effect finishing, while Marimekko's timeless dialogue between colours comes alive through the play of contrasts with palettes and materials.

From shiny and brush finishes of handmade acetates and stainless steel metals each product has been designed to epitomise Marimekko's joy of life.

Marc by Marc Jacobs Presents "The Feeling" Video PDF
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Tuesday, 26 May 2015

"The Feeling" VideoMarc by Marc Jacobs celebrates summer with "The Feeling": a new film showcasing the The Northern Hemisphere's Spring/Summer 2015 eyewear collection. Directed by Matt Lambert and shot in Northridge, in San Fernando Valley, California, "The Feeling" is an ode to the long, hot summer days of youth, surrounded by friends. The short-movie is an anthem of effortless energy: the essence of friendship through boredom that can lead to magical moments, reflected in the symbolism of sharing a sunrise together seen through the lenses of the Marc by Marc Jacobs SS15 sunglasses.

"This film evokes the feeling of summer, the feeling of friendship, the feeling of youth" stated movie director Matt Lambert. "This is the indescribable feeling that Marc by Marc Jacobs convey with the new sunglasses for the upcoming summer season."

The Marc by Marc Jacobs Spring Summer 2015 eyewear collection transmits a powerful attitude, that is young, fierce and intense, captured in the vivid geometric and rounded sunglasses, that cater to confident non-conformists. These sunglasses feature daring shapes in crystal shades, which blend 70’s design inspiration with a contemporary feeling of lightness and movement. The color palette includes visually intriguing shaded effects in a range of transparent hues, including shaded blue with blue lenses, shaded pink/yellow with pink lenses, shaded blue/yellow with light blue lenses, as well as the classic black with grey shaded lenses and Havana with brown shaded lenses.

Watch the video on:

The Marc by Marc Jacobs sunglasses collection and optical frames are produced and distributed by Safilo Group.

theo Introduces Strook 'Street Art' Frames PDF
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Thursday, 14 May 2015

theo Strook 'street art' framesBelgian eyewear label theo doesn't believe in colouring inside the lines. That's why theo got in touch with the Bruges-based artist Strook. With his characteristic play of lines, he has literally made his mark on theo’s latest collection. And incidentally, Strook is really on a roll! In December, his 'Wood & Paint' was picked by the American news site ‘The Huffington Post’ as one of the 20 most influential works of ‘street art’ in the world in 2014! theo asked Strook to do something on the theme of ‘Antwerp’, the label's hometown.

Stefaan De Crook a.k.a. Strook and theo met each other about four years ago through the platform for young designers De Invasie . Soon afterwards, Strook had a show at the theo Gallery in Antwerp and also did a display window for theo-Somers Optiek. And then we asked ourselves: “what would happen if we made some glasses together?” There was only one way to find out...

Antwerp central
Strook chose four elements that are representative of the city of Antwerp: 'hand-throwing', diamonds, the zoo and fashion. These four facets were the starting point. Strook: “It was very important to me that the four designs would together form a whole. That's why I worked from a single drawing and a single theme in which the four glasses fit, instead of from four separate drawings.” Strook sketches lines at random until a story begins to take shape. He works directly in pen, without any aids. Strook: “It's all about spontaneity. A drawing takes shape without me thinking about it very much. I want to be able to draw without limits.” Strook's interplay of lines captivates viewers and holds their interest. The longer you look, the more you discover.

Zoo – Diamond – Hand – Fashion
Based on the drawing, theo created four pairs of glasses: a classic, vintage model (Zoo), a feminine model (Diamond), a rounded, unisex model (Hand) and an aviator style (Fashion). Each model has a little piece of the symbol of the city in the upper left-hand corner. theo designer Serge Bracké: “In order to come up with the forms for the glasses, I took my inspiration from Strook's interplay of lines. The models had been roughly sketched first, but the result was completely different!” .

Zoo (elephant): In the heart of the city is the Antwerp Zoo, the most beautiful 19th-century zoo in the world. In 2009 Kai-Mook was born there, the first elephant to be born in Belgium. The birth was watched live by 1.2 million people. Kai-Mook was registered as a citizen in the civil register, thus making her an official ‘Antwerpenaar’.

Diamond: No less than 80% the world's rough diamonds pass through Antwerp, making the city the global centre of business for the rough diamond trade.

Hand: The name Antwerp is said to be derived from 'Hand-werpen' (hand-throwing). According to the legend, the hero Brabo cut off the hand of the giant Antigoon who was forcing ships to pay him a toll, and threw it into the River Scheldt.

Fashion: Antwerp is renowned for its Fashion Academy. Graduates include the ‘Antwerp Six’ – among them Dries Van Noten and Ann Demeulemeester – who have since become internationally successful fashion designers. Each year, theo helps a fashion student with the design and creation of an accessory for his or her graduating show.

The drawings by Strook have been chemically etched, engraving them into the metal. The lines are in the same colour as the frames. Each model is available in 8 colours, both matt and glossy. The insides of the frames have been given a different, sometimes contrasting colour. All of the models can also be combined with sunglasses.

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