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Product News
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Thursday, 02 February 2012 |
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The new Blue Bay eyewear collection from Safilo presents new models of sunglasses and optical frames. These feature lively graphic designs and appealing plays on lines and shapes: the new models bring to mind a world of youth and colour, inspired by holidays and free time. With the genuine enthusiasm of their forthright personality, they are the perfect glasses to complement a fresh young trendy look.
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Holiday inspiration - These irresistible captivating sunglasses have a young feel and win you over with their wide shape. They are decorated with the new tropical graphics pattern in sparkling colours: purple, fuchsia, royal blue, white, gloss black, and Havana brown.
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Young spirit - These Eighties-inspired sunglasses with a unisex design are in injection-moulded acetate. They are decorated with a multi-pixel digital texture and are available in bright shades of blue, purple, white, red, and petrol blue.
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Modern style - Injection-moulded women’s sunglasses with a feminine shape that draws the eye to the elegant forked temples. They are embellished with an unique low-relief etched flower design in shades of pearlized purple, pearlized coral, black and Havana brown.
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Easy-to-wear appeal - Optical frames with a modern look in a soft butterfly shape. The temples are decorated with the new graphics pattern that recalls the colourful flight of butterflies. These are available in shades of lobster red/black, purple/fuchsia, dark green/purple, dark Havana brown/brown, crystal/white, and shiny black.
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Contemporary mood - Lightweight form with bold contrasts in volume for these metal optical glasses, with standout temples and lenses that are free at the sides. Their cutting-edge look is achieved through the use of a mix of ultra-light materials and by the bold matt colors: blue/yellow, brown/fluorescent green, ruthenium/turquoise, and matt black/grey.
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Product News
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Friday, 20 January 2012 |
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 "Clarity and a focus on what is most important are the key themes of the new Silhouette.com design," says Arnold Schmied, Executive Board Member Silhouette. "We are sticking with a large-scale presentation of our models but focusing increasingly on services which support buyers in the selection process."
The product overview is a top priority in the newly designed product area. An intelligent filter function helps customers identify the colours and lens shapes to suit them.
The 'Try on' feature offers the popular 'iMirror' function, directly integrated into the product overview. The handling is easy: simply take a photo using the webcam or upload a photo and position the eyewear. The realistic photograph presentation offers reassurance as to which models really suit the face. Sophisticated filter functions enable precise selection according to specific criteria.
Buyers can try out the entire Silhouette product range from the comfort of their own home. Before visiting an eyecare professional for the first time, they already have an idea of which pairs of glasses meet their expectations.
A similar locally developed technology is offered by PlanetVA Pty Ltd. It allows eyewear suppliers and optical retailers to better communicate their eyewear product offerings.
The Silhouette philosophy is to appeal to well-informed and demanding customers by offering perceptible product characteristics such as lightness and a high quality surface feel. "We know that it is much easier to assess the design over the internet than the material and processing. This is why we attach great importance to the entire process and an interplay of real and virtual world: ideal information on the web in advance and then the customer's enthusiasm when they have the eyewear in their hands for the first time."
Finding an eyecare professional should be as easy as possible. The retailer search on Silhouette.com has been fundamentally revised to offer an innovative map view and contact details for the identified eyecare professional, based on the user's location.
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Product News
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Wednesday, 18 January 2012 |
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 Luxottica has introduced a new line of luxury eyewear that expresses the signature look and distinctive identity of the Coach brand. The Coach collection is offered in two lines, each with a variety of shapes – round, cat-eyed, oversized – with custom-designed acetates and high-definition treatments. In a first for the brand, the second line features an Asian fit, with a custom bridge and specialized nose-pad arm.
Each style is distinguished by logo detailing using metal inlays, laser-engraving or novel hardware, such as the Kissing Cs buckle on the oversized Natasha sunglasses. Other details include signature charms, custom temple grommets and the iconic lozenge-shaped logo on every sun style, while colors include olive, ivory, pale burgundy, spotted tortoise and blue.
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Product News
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Tuesday, 10 January 2012 |
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 Ucansi, an American company based in Israel, has developed an application on Smartphones for treating presbyopia by stimulating the visual cortex. The company claims that their App GlassesOff can help older people shed their reading glasses at least part of the time, and let others read without optical aids for longer than usual. GlassesOff is a non-invasive product helping people suffering from Presbyopia to improve their near vision. Presbyopia, commonly referred to as “aging eye”, is the inevitable condition related to hardening of the crystalline lens inside the eye that affects most people by the age of 40 and practically everyone by the age of 51, making it difficult to see near objects clearly (e.g. reading) without the aid of reading glasses.
Uri Polat of Tel Aviv University and co-founder of Ucansi, developed the software that trains users to detect patterns called Gabor patches (blurry lines created by varying a gray background) and adapt to them. The training purportedly helps users become better at the task, resulting in vision improvements.
Over the last three years, the treatment was tested on more than 100 patients suffering from presbyopia, and the volunteers reportedly were able to read more than two lines further down an optical chart after their training. The research was presented last September at a meeting of the Entertainment Software and Cognitive Neurotherapeutics Society in San Francisco. The application will be available soon at a price of US$95.
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Product News
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Monday, 21 November 2011 |
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 This is the fourth time that the duo theo-Tim Van Steenbergen has launched a sunglasses collection. The latest creation ‘Hierro’ is a Limited Edition. The rich Spanish culture provided Tim Van Steenbergen with the necessary inspiration. Spanish embroidery and an age-long tradition of leather working inspired Tim to create the Hierro collection. Hierro means iron, brandmark. Every hacienda has its own logo and these models have a metal brandmark. It is a fiddling, a fictional logo to demonstrate the origin of the glasses, in line with Spanish tradition.
The leitmotiv throughout Spanish culture is festivities in honour of patron saints. Every city or village, no matter how small, has its own patron saint. To honour that saint, a large neighbourhood party is organised annually. Religious scenes are a cherished subject for embroidery. For that reason, and because Spanish names sound fantastic, six models were named after patron saints. The Hierro collection includes 8 glasses – 6 models and 2 of them are available in 2 different versions. Just like the previous Limited Edition White Tie, the glasses are black and white but this time they also include red. Only 150 sets are available.
All theo by Tim Van Steenbergen sunglasses are equipped with ZEISS lenses. theo values quality and only wants the best for his fans. The rock hard coating and the 5-layer anti-reflection make these lenses very strong, scratchproof and they protect one’s eyes optimally. The Z-symbol on the lens guarantees the product’s authenticity and the quality that ZEISS stands for.
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Product News
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Friday, 18 November 2011 |
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 CooperVision has announced that it is expanding its worldwide recall of the Avaira brand product line of contact lenses to include a limited number of lots of Avaira Sphere contact lenses. In continued collaboration with the United States Food and Drug Administration, CooperVision is expanding the recall because it identified certain lots of Avaira Sphere lenses that did not meet its updated quality requirements due to the level of a silicone oil residue.
The presence of the residue (silicone oil) on Avaira Sphere contact lenses may cause hazy vision or discomfort, severe eye pain or eye injuries requiring medical treatment. Not everyone experiences the same symptoms. "The company is confident we found the problem and have taken corrective action to fix the problem," said Christine Moench, Vice President, Global Regulatory Affairs and Quality Assurance. "The health and safety of our customers is our top priority."
If you wear Avaira Sphere contact lenses and experience any symptoms, CooperVision recommends that you stop wearing the lenses immediately. Contact your eye care practitioner for advice. Avaira Sphere contact lens wearers should go to the recall site at www.coopervision.com/international-recall to enter the package lot number found on the contact lens carton or blister label to determine if their lenses have been recalled.
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