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Product News
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Wednesday, 30 May 2012 |
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 It took scientist Francesco Ferro Milone 10 years' of research to create a device called Mnemosline. Mnemosline is an electronic device mounted on a support in the form of an eye mask which delivers light pulses from LEDs (λ 650 nm, radiant power 7 µW, CE 0051 Class IIa), capable of stimulating the amplitude and regularity of alpha brain waves.
It has been designed mainly for use in problems linked to memory loss, above all in the over 60s population. In younger populations, besides having an effect on memory, the same use also affects mood and the sleep-wake cycle. Compared to drugs used to produce cognitive effects, it has absolutely no side effects. The treatment must be on-going to prevent progressive memory decline, which is inevitable as we get older. There is only an initial cost, after which all that is required is commitment and determination in order to achieve optimum results, choosing the most suitable time of day to use the device according to your occupations.
For more information goto: www.mnemosline.it
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Product News
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Tuesday, 15 May 2012 |
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A few months ago, theo launched the limited Hierro sunglasses collection by Tim Van Steenbergen in black-and-white. Now, theo has something else in mind...it’s all about colour. The front in acetate contrasts with the plastic or metal – depending on the model – temples. The ZEISS sunglass lenses provide optimal protection for the eyes. And for the first time, theo is also including polarized lenses in the collection. Of the eight colour combinations available per model, two come with polarized lenses. 
Colourful ‘fiestas patronales’
Every Spanish village or town holds an extravagant annual festival for the local patron saint. The scene is set especially by the colourful costumes, flowers, balloons and a variety of market stalls that bring the street to life! And theo always loves a good party! So it was high time to apply this riot of colour to the latest theo by Tim Van Steenbergen sunglasses. What better names could theo choose for the six models than those of Spanish patron Saints?
Collection Tim Van Steenbergen
The Northern Hemisphere's spring/summer 2012 clothing collection contains much more colour that we are used to from Tim. Bright green trousers, bright blue details and coloured areas that contrast with each other. The 1920s (Bauhaus) and the 1980s (Dr. Martens in all kinds of colours) are strikingly present. This is also expressed in the glasses collection. Especially in the combination decorative vs. tough, mat vs. shiny or a decorative element next to a solid colour.
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Product News
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Friday, 11 May 2012 |
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For this spring/summer (in the Northern Hemisphere) 2012 MYKITA has transferred the panto form of the 1930s into the present. The design and styling of the four new models are representative of a recurring theme in MYKITA’s philosophy: employing technical and aesthetic innovation to create collections that adopt classic forms of the past while at the same time being an expression of the present.
 TEITI, THORVALD and CECILE reference the quintessential ”intellectual” glasses from the 1920s and 1930s: the panto form. The word panto has its origins in a Greek term meaning ”all, every, entire”. The size of the lens corresponds to the human eye socket, which is why panto is considered the first lens form to enable the wearer to see ”everything”. This classic spectacles frame celebrated its first comeback in the late 1960s as an expression of opposition to the traditional, conservative lifestyle. In the 1980s the fashion world became interested in the panto look and popularised it in all colours and forms.
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Product News
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Monday, 07 May 2012 |
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 Less than one year after setting an industry precedent with the launch of sustainable eyewear, Gucci and Safilo are to make a further commitment to environmental responsibility with new eco-friendly packaging and the first-ever sunglasses made from Liquid Wood – an innovative biodegradable material never before used in the eyewear sector.
As part of a worldwide eco-friendly program designed to progressively reduce the company's impact on the environment, Safilo first launched 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper in 2010 and will now extend this packaging towards its eyewear collections. The new unique foldable case minimizes stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60%of CO2 emissions.
The modern and refined casewill bear the Mobius loop, which is an internationally recognized symbol used to designate recyclable materials. Upon purchase, customers will receive an informational leaflet and a preaddressed envelope in order to send the case to a dedicated center where it may be recycled to make new products. Additionally, the FCS-certified paper shopping bag mirrorsthe House’s existing sustainable packaging. The new case will be exclusively available from May at Gucci boutiques for men’s, women’s and children’s sunglasses – and from August through the worldwide distribution network for both optical frames and sunglasses.
Furthermore, Gucci has announced the future introduction of sunglasses made from Liquid Wood, a biodegradable, eco-friendly material that represents an alternative to the plastic usually in the production of eyewear. Liquid Wood boasts a composition from bio-based materials: wood fibre from sustainably managed forests and lignin from the paper manufacturing process and natural wax.
The initial prototype in semi-matte black with shaded grey glass lenses has been developed using the bamboo-inspired frame, a must-have in the most recent Gucci eyewear collection, that meets a revolutionary material true to Gucci’s commitment to environmental sustainability. In addition to the hinges, the small metal rings that outlinethe bamboo joints are made from recycled metal. Meanwhile, the mineral glass lenses enhance the elegant style of these large, wrap-around shaped sunglasses.
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Product News
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Thursday, 19 April 2012 |
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With the eyes of the world squarely on London this season, and in celebration of the brand’s British heritage, Jimmy Choo Eyewear offers exclusive Union Jack sunglasses ALEX, poised to make their own British Invasion.
 The 80s-inspired, easy-to-wear, square-shaped acetate sunglasses feature the Jimmy Choo interpretation of the Union Jack print on the inside of the front and on the outside of the temples, for an irresistible touch of patriotic glamour.
ALEX is available with the front in four different colour and lens options; red front with smoke lenses, blue with blue mirrored lenses, white with blue mirrored lenses, black with smoke lenses. Each pair is presented in a soft case featuring the Jimmy Choo interpreted Union Jack pattern.
ALEX is available at leading optical retailers, Jimmy Choo boutiques and department stores. The Jimmy Choo eyewear collection is produced and distributed by the Safilo Group.
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Product News
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Wednesday, 11 April 2012 |
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 Kilsgaard Eyewear insists on simplicity. The idea is to create a contemporary and elegant design ensuring the person who carries the eyewear with perfect outlook.
"In order to understand and appreciate our glasses, you have to be passionate about minimal design " said Jacob Kilsgaard, "...still we keep coming up with new ideas and fresh avant-garde designs." The new Alutat line has been launched back at Silmo for market launch in 2012. "Alutat" is made of high-end acetate used for the temples matched with pure aluminium fronts to maintain the sharp Kilsgaard look.
During MIDO 2012, new trend-setting sharp colors and new shapes have been introduced.
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