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Tommy Hilfiger Introduces "Preppy Denim" Eyewear Style PDF
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Monday, 21 January 2013

Tommy HilfigerThe Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), has just introduced its new “Preppy Denim” sunglass collection for Spring/Summer 2013. The unisex model draws inspiration from the Tommy Hilfiger brand’s classic, American, cool lifestyle with a modern, preppy twist.

Featuring temples bearing the Tommy Hilfiger logo, the iconic square-shaped model comes in colours such as transparent blue/white with blue denim and brown lenses, gloss black with blue denim and gray lenses, and dark Havana with canvas denim and brown lenses. The new collection has a preppy look, youthful attitude and timeless style.

Tommy Hilfiger eyewear is manufactured by Safilo Group and distributed by its wholly owned subsidiary through exclusive agreements with international distributors. The new eyewear model is available from January 2013.

 
MYKITA for ZEISS 100 Birthday Edition Launched PDF
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Thursday, 03 January 2013

In 1912, Carl Zeiss revolutionized the market with the launch of “Punktal”, the first precision eyeglass lens. This year celebrating “100 years of precision lenses – 100 years of Better Vision” now concludes in the most fashionable way with MYKITA, the pioneering Berlin eyewear company.

Mykita Zeiss 100 Birthday Edition

The two companies have been partnering for several years with all MYKITA sunglasses being equipped with ZEISS lenses – so it was natural for both leading brands to team up for a project where excellences and innovation meet.

MYKITA offers their interpretation of the event with a limited edition of sunglasses: The MYKITA for ZEISS 100 birthday edition, which includes 100 numbered pairs of WYNTON, a classical panto shape, that has been transferred into MYKITA’s ultralight stainless steel concept.

The glasses come in the corporate colours of ZEISS: the white frames are equipped with blue ZEISS nylon sunlenses, exclusively developed for this special edition. They bare a deep blue mirror with a subtle purple reflection that evokes the ZEISS logo. For further comfort, the soft anti-reflective is completed with an easy-to-clean coating.

 
Australian Researchers Introduce Green Light Glasses To Beat Jet Lag PDF
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Friday, 07 December 2012

Re-timerLast month saw the launch of Re-Timer, a wearable green light device invented by Australian sleep researchers at Flinders University to reset the body’s internal clock. The portable device, which is worn like a pair of sunglasses and emits a soft green light onto the eyes, will help to counter jet lag, keep shift workers more alert and get teenagers out of bed by advancing or delaying sleeping patterns.

Psychologist Professor Leon Lack, the device’s chief inventor, said that the light from Re-Timer stimulates the part of the brain responsible for regulating the 24-hour body clock. The device has been designed with the benefit of 25 years of sleep research at Flinders University.

“Body clocks or circadian rhythms influence the timing of all our sleeping and waking patterns, alertness, performance levels and metabolism,” Professor Lack said. “Photoreceptors in our eyes detect sunlight, signal our brain to be awake and alert, and set our rhythms accordingly. These rhythms vary regularly over a 24-hour cycle. However, this process is often impaired by staying indoors, traveling to other times zones, working irregular hours, or a lack of sunlight during winter months. “Our extensive research studies have shown that green light is one of the most effective wavelengths for advancing or delaying the body clock, and to date is the only wearable device using green light.”

Professor Lack recommended wearing the glasses for three days for 50 minutes each day either after awakening in the morning to advance the body clock, or before bed for those wanting to delay the body clock to wake up later. He said that Re-Timer’s light therapy offers a safer and, in many cases, more effective treatment for mistimed sleep than drug alternatives. The device is being produced by local manufacturing firm SMR Components.

South Australia’s Minister for Manufacturing, Innovation and Trade Mr Tom Koutsantonis said Re-Timer is an outstanding example of the type of home-grown innovative product the State Government is aiming to encourage through its Manufacturing Strategy. “This successful collaboration is evidence of what can be done when our manufacturing companies link with major research institutions for commercial outcomes.”

 
theo Introduces Limited Edition René PDF
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Friday, 23 November 2012

theo Limited Edition Renetheo presents a very special collection of sunglasses. At the request of theo’s ‘big boss’ Wim Somers, designer Tim Van Steenbergen tells a personal story. The story of his grandfather René Van Steenbergen, the man he admired, who showed him how to look at and appreciate art, and who taught him to draw. These were subjects dear to the heart of René Van Steenbergen as an architect. With a penchant for expressionism and art deco, he began working in the 30s and created a whole new concept in housing construction. Later, in the 60s, he stood out for his application of modern architectural design and building materials to religious architecture. It is especially these modernist churches that inspired Tim to create a beautiful collection of sunglasses for theo.

For the latest theo by Tim Van Steenbergen collection, Tim studied the art deco inspired buildings designed by his grandfather. He became fascinated by the cascade of light through the large concrete stained-glass windows. The contrast of the heavy concrete, the glass and light attracted him at once. Tim Van Steenbergen is intrigued by the combination of geometric elements and organic forms. In architecture, it is standard practice to combine different materials, volumes and styles. In applying this approach to his glasses designs, he was helped by theo designer Serge Bracké.

A source of inspiration for this new series was offered by the sunglasses of the 50s and 60s: heavy, black acetate glasses that lent ordinary mortals an instant diva-allure. With this look in mind, the choice was soon made for a limited edition in mysterious black. René consists of 4 models, each available in 2 versions: a full black model and a black/transparent variation. Each model has geometric details in a primary colour. Three models are distinctly feminine, and one is more masculine. The metal temples are not solid but have a structure that refers to the concrete stained-glass windows. A total of 150 sets have been released on the market, worldwide.

 
Mykita Eyewear Introduces Decades S/S 2013 Collection PDF
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Friday, 09 November 2012

2013 will see a continuation of the colour and design concept behind the MYKITA DECADES line. The collection, released each year in sync with the rhythm of the Paris shows, will welcome two new fashionable tones for the season.

The colours of the sunglasses models MARLENE and SCARLETT represent a conscious break from classic forms; Coral Red, Pastel Grey and Opal, International Blue, Jet Black and Safrane follow up on the preceding collection and incorporate a combination of the traditional and the contemporary that is characteristic for the DECADES line.

Mykita Decades

The “Round” credo was definitive for both the prescription spectacles and the sunglasses line of the DECADES collection. The MARLENE model is a supersized variation on the classic panto form, given a far more fullbodied form and more prominent sides for the spring. The primary design element for the SCARLETT model was the geometric circle. The striking colours and the dark lens tones give both models a cutout-like character. The gold-coated hinges and the semi-matt finish correspond with the subtle reflective gold layer on the lenses.

The further evolution of the DECADES prescription line, which cites era-defining spectacles frames of the 20th century, likewise focussed on the “Round” and “Panto” themes. Both forms are again manifest in the new models COCO and BIBI. The latter combines bold dimensions with circular lenses, with the prominent bridge providing the contrast to the frame. In the case of COCO, too, the bridge is the main stylistic element. Both models are hand-painted and available in the colour combinationsGold/Coral Red, Gold/Opal and Silver/Black.

The DECADES lines go on sale at all MYKITA Shops plus selected opticians and fashion outlets in September 2012.

 
SEE-N-READ® Now Available in Australia and New Zealand PDF
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Friday, 02 November 2012

SEE-N-READA new tool available in Australia helps bridge the gap between school expectations, learning to read strategies and the ability to read due to influences beyond the child’s control.

After three years watching her own son struggle while learning to read, and consequently, watching him lose all confidence in his ability to read, the owner of PLETHUS – (SEE-N-READ® distributor) finally found a reading tool that could assist her son in changing negative learning patterns to positive progress. With support from their own Behavioural Optometrist, and knowledge from their own experience, PLETHUS became the Australian & New Zealand distributor of SEE-N-READ®.

SEE-N-READ® helps to bridge the gap between school expectations, learning to read strategies and the ability to read due to influences beyond the child’s control. This research based and classroom tested tool is a practical assistive reading technology made of flexible light weight film with a clear ReadBar™. It is designed to help readers see, focus and remember what they read, removing distractions such as pattern glare and surrounding illustration. Some other benefits include:

  • Improved focus on the task enabling the reader to
  • block out other sensory distractions
  • Better control of field of vision
  • Improvement in fluency
  • Smooth and effective tracking
  • Increase in practice volumes
  • More energy to read longer
  • Reduces line skipping 

These simple and highly effective tools have been endorsed by educators, neurologists, vision therapists, psychologists and psychiatrists. They are now being introduced to stroke and accident rehabilitation patients.

Made of flexible material SEE-N-READ® makes it easy for users, young and old, to hold and use as they read. These tools have been tested in multiple educational settings in a variety of cities and states.

SEE-N-READ® tools are available for resale in your own practice or for referral. Visit www.plethus.com.au.

 
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