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FDA Clears iPhone Vision Test App PDF
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Thursday, 11 April 2013

myVisionTrackThe U.S. Food and Drug Administration (FDA) has cleared to market myVisionTrack™, a prescription-only medical device that enables patients with retinal diseases to monitor their vision function between regular visits to their eye-care professional to help ensure they obtain timely care and treatments.

Using a proprietary patented shape discrimination hyperacuity (SDH) test, myVisionTrack™ enables patients to regularly assess their vision function. The device stores test results, tracks disease progression and automatically alerts a health care provider if it suspects significant deterioration of visual function in the patient.

Age-related macular degeneration (AMD), diabetic retinopathy (DR) and other retinal diseases afflict more than 40 million people in countries with advanced health care systems. Roughly 13 million people suffer from these diseases in the United States. During the past decade, new therapies have been developed for these degenerative eye diseases, but timely diagnosis and treatment are critical to their effectiveness.

Clinical studies demonstrate that myVisionTrack™'s shape discrimination hyperacuity test has comparable or higher sensitivity and specificity as compared to clinically available standard visual function tests for detecting advanced maculopathy from high-risk moderate maculopathy.

myVisionTrack™ can be used in a physician's office or at home by patients with maculopathy to help track disease progression, detect disease condition changes for earlier intervention and document treatment effects. Research confirms high satisfaction and compliance rates among patients able and willing to self-test at home with myVisionTrack™.

More information about myVisionTrack™ can be found at

Benner Launches New Cosmo Duo Collection PDF
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Monday, 08 April 2013

Cosmo Duo 1 After a very successful launch and distribution of the Cosmo metal collection in 2012, Benner is proud to unveil Cosmo Duo this spring. One of the most unique features of the Cosmo collection is the huge variety of colour combinations. Combining a base colour with a top colour and selecting the effect how this top-colour is painted, all Cosmo styles offer a wide range of looks from discreet to funky just by choosing a more calm or original colour combination.

The colour variety that can be chosen for every style plus the great adjustability were the design-base when creating Cosmo Duo. But now with the addition of an extra material: Acetate!

Cellulose acetate parts were connected to a fine metal "skeleton" using a nylon wire. This gives the frame sturdiness and flexibility at the same time. The metal part of the frames come in the same seven colours like the metal Cosmos, the acetate comes in three colours. Also there's a choice of having a mat or a shiny surface for the acetate rings.

Combining all these option it comes to a choice of 42 different combinations and again, through the very wearable shapes the styles range from calm to funky, just by choosing the colour of the metal and acetate parts.Like the metal Cosmo collection, the full frame is completely made in Germany near Stuttgart.

Cosmo Duo 2Cosmo Duo 3

The launch of the new collection at the recently held Vision Expo East has received great attention.

Harley-Davidson Launches New Premuim Eyewear Line PDF
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Wednesday, 03 April 2013

Harley-Davidson Performance Eyewear by Wiley X launched in 2012 with an initial collection 32 styles. In 2013 a second launch of 10 Harley-Davidson-exclusive frame/lens combinations are also available to motorcycle enthusiasts everywhere through the worldwide Harley-Davidson® dealer network.

“Our riders expect the highest quality riding gear from the Motor Company,” said Patrick Smith, Vice President of General Merchandise, Harley-Davidson Motor Company. “Partnering with Wiley X – an eyewear industry leader for 25 years – combines the strengths of both companies to give our customers the performance, features and styles that they demand.” Harley-Davison Eyewear

The original collection of 32 styles features the high-performance and protection demanded by active motorcyclists, including: virtually unbreakable frames and shatter resistant lenses; premium quality optics that eliminate glare and harmful UVA/UVB rays; and Wiley X’s patented, removable soft Facial Cavity seal that conforms to the face to block wind, dust and debris. This eyewear delivers a superior fit, comfort and style both on and off the motorcycle.

Additionally, select new styles feature Harley-Davidson exclusive PPZ™ lens technology (Partial Polarized) with 70-percent polarization that cuts glare and reflection without compromising the vision that differentiates between water, oil, ice and contours of the road. PPZ technology is available in the following Climate Control Series: AirRage, Brick, Echo, Gravity and new HD® Gem.

KIIZ Introduces Fashion Accessories for Eyewear PDF
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Tuesday, 02 April 2013

New York based KIIZ Eyewear Charms has teamed up with Parsons Design School graduate Saloni Gupta and designed a trendy and youthful line of fashion accessories for frames: eyewear charms.

Eyewear Charms Rock on RedEyewear Chamrs Peace and Love Pink

At the International Vision Expo East held March 15 to 17 at the World Trade Centre, the team gave away samples of their products to attendees. There was a tremendous response to their products. Kids, teens, young adults and even parents loved the newly introduced eyewear charms.

Orin Hickerson, CEO and Founder of KIIZ wore a special jacket (designed by Sonial Noel) with eyewear charms secured with safety pins. He was definitely visible at the International Vision Expo. The team eventually had to remove eyewear charms from the jacket to give away to excited attendees. Popular Eyewear Charms were Social Slang, Rock On, Baller & Skater and Pop Princess. 

Dior Homme Capsule Collection - Made in Japan - Introduced by Safilo PDF
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Tuesday, 26 March 2013

Dior HommeThe Dior Homme Blacktie style, representing the essence of Dior Homme eyewear collections, is reinterpreted this season by Safilo in an innovative and exclusive ultra-flat and ultra-light acetate version.

Made in Japanese ateliers, they benefit from special handmade making techniques. Such know-how and skills lead to the creation of an ultra-slim metal structure combined with extremely thin acetate plates, expressing the most advanced technology.

The Made in Japan excellence associated with the Dior's creativity & know-how give a strong personality to this contemporary statement.

theo Introduces New Line of Colourful Sunnies by Tim Van Steenbergen PDF
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Monday, 18 March 2013

Tim Van Steenbergen and his grandfather René were very close. And Architect René Van Steenbergen was certainly quite an interesting person. He was fascinated by expressionism and art déco and was not afraid to incorporate these elements into the houses he designed. René made a name for himself particularly in the 1960s with his modernist churches that can still be seen in Belgium and the Netherlands today. Tim, equally adept at breaking new ground, took this artistic legacy as inspiration for a new collection of sunglasses. Previously, together with the Antwerp eyewear label theo, Tim had launched the model René: an all black limited edition inspired by the beautiful stained-glass windows, geometric shapes and play of light from René’s designs. But with spring on the way, it's time to let in a little colour!


Wim Somers of theo says: "We are known for using crazy colours and bold contrasts. Although we've incorporated colour into Tim's designs before, we wanted to take it a little further this time." Tim Van Steenbergen was instantly in favour of the idea and promptly designed 6 new models. The influence of the modernist buildings of his grandfather's generation is even more pronounced in these glasses. Each model is available in eight colour combinations. However, the two acetate plates have not been adhered to each other symmetrically, but rather in a geometric pattern. This effect creates pleasing colour details.

Tim was able to fully immerse himself in the spirit of René's heyday: the influence of Le Corbusier, Mondrian with his geometric-abstract work and the turbulent 60s when everything revolved around freedom, progress and self-fulfilment. Concretely the aspect of René's buildings that particularly attracted Tim is their deviation from 'the norm'. For example, René positioned the church steeple slightly apart from the rest of the building so that there would be plenty of natural light. The details on the front of the models Nina, Luca and Lena are a nod to these church spires. The structure of the metal temples is a reference to the concrete structures. Nina and Lena are feminine models, while Luca is a unisex version. Mia, Anna and Kara are made completely from acetate and are stylised and rounded. The linear play of colour, structure and form in his grandfather's buildings finds expression here. Mia is a unisex model, while Anna and Kara are emphatically feminine. Grandfather Van Steenbergen was not only prolific in his professional life. He was also the father of no fewer than 13 children. Tim Van Steenbergen: "the spirit of the age that I have captured in this collection is something I associate with my uncles and aunts. That's why I thought it would be appropriate to name the models after them, except that we adapted the names slightly so that they would be pronounceable all over the world."

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