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theo Introduces Its Divas Collection PDF
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Thursday, 08 August 2013

Marilyn Monroe, Grace Kelly, Brigitte Bardot and Judy Garland must be the most famous divas of all times.

Divas Collection - theo

theo designer Patrick Hoet wanted to put the same 'grandeur' in an eyewear collection. He came up with four models, very much 'in your face'. One frame seems to be caught in another one. The emphasis is always on the inside frame. Divas like to hide behind their sunglasses. You might say they use it as a mask, a shield. theo's divas work in the same way. The wearer's eyes are not visible from the sides. But make no mistake: with a Marilyn, Grace, Brigitte or Judy on your nose you may try to run, but you cannot hide!

Unique Dietary Supplement With Omega Fatty Acids Holds Promise For Dry Eye Sufferers PDF
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Wednesday, 31 July 2013

HydroEyeStudy findings published online in Cornea show that daily dietary supplementation with a unique combination of omega fatty acids (GLA, EPA and DHA) for six months is effective in improving ocular irritation symptoms and halting the progression of inflammation that characterizes moderate to severe dry eye.

The multicenter, double-blind, randomized, placebo-controlled clinical trial conducted at Baylor College of Medicine and Virginia Eye Consultants evaluated 38 post-menopausal women with tear dysfunction in both eyes. Participants randomly received a proprietary blend of omega fatty acids, antioxidants and other nutrients (HydroEye®), or a placebo every day. Patients were assessed at baseline, four-, 12- and 24-week intervals using a variety of disease parameters including Ocular Surface Disease Index (OSDI) symptom severity questionnaire, topographical indices (SAI and SRI), inflammatory biomarkers (HLA-DR and CD11c), Schirmer tear flow measurement, tear breakup time (TBUT), and conjunctival fluorescein and lissamine green staining. 

HydroEye was found to improve ocular irritation symptoms, suppress ocular surface inflammation, and maintain corneal surface smoothness. An irregular corneal surface contributes to both irritation and problematic visual symptoms.

ZEISS Launches Eyeshield for Cinemizer OLED PDF
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Thursday, 25 July 2013

eyeshield on cinemizerZEISS launches the eyeshield accessory for the cinemizer OLED head-mounted display. The eyeshield has been designed to obscure light and other distractions from the personal video screen. Using the eyeshield will mean gaming becomes more immersive, and FPV pilots can stop bright sunlight from dazzling them while flying their aircraft.

The lightweight attachment was designed because of user demand for blocking out light for certain applications. While the ability to see around the screen is a plus in many situations, if the cinemizer is used in bright sunlight, light leakage could spoil the experience. This is especially important when the cinemizer is being used to remotely fly small aircraft, or when it is used as a remote viewfinder. Gamers also showed interest in a more immersive experience, with distractions shut out for better concentration. Dentists using the cinemizer OLED for patient calming, can be sure patients are shielded from viewing drills and bright lights. 

The materials used to make the eyeshield are soft and flexible so that it comfortably moulds to the users face, for an almost entirely light free seal. The eyeshield weighs just 13g, which is a barely noticeable weight gain. The eyeshield is compatible with the cinemizer OLED, and the previous model, the cinemizer plus.

Jimmy Choo Unveils Latest Collection Starring Nicole Kidman PDF
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Monday, 22 July 2013

Nicole KidmanJimmy Choo has unveiled its Northern Hemisphere's Autumn Winter 2013 campaign with Academy Award® winning actress Nicole Kidman in the starring role. Exploring themes of film noir and referencing the tension of Hitchcock's empowered heroines, photographer Mikael Jansson portrays Kidman as the seductive protagonist in a series of images that hint at the brand's recurring themes of empowered glamour. Breaking in August issues globally, the campaign is accompanied by a short film which may be viewed at

"Nicole has perfectly captured the mood of our AW13 collection; her character portrays the multi-faceted qualities of the Jimmy Choo woman for this season – strong, sexy with a beguiling sense of mystery." Sandra Choi, Creative Director.

"I really enjoyed being able to play a role that was strong, sexy and in control. I got into a relationship with the photographer and Mikael is very intuitive, he knows what I am thinking and feeling and is able to translate it through the camera." Nicole Kidman.

The exclusive sunglasses photographed for the campaign feature sparkling Swarovski crystal detailing and draw inspiration from Jimmy Choo's latest fragrance, FLASH, capturing that moment of mystery and sensuality every woman feels whilst going out for a special occasion.

The combination of shaded lenses and shimmering crystals creates an alluring look ensuring all eyes are on the woman who wears them. The front part of the frames is embellished with an intricate glitter fabric; with the sun or the flash of a camera, the design is intended to create a dazzling and sparkling effect. 

Flash sunglasses are available in four sophisticated hues: nude with gold/nude crystals and shaded brown lenses, black with black crystals and shaded grey lenses, blue with blue/black crystals and shaded grey lenses, black with silver crystals and shaded grey lenses.

The sunglasses are presented in a glitter fabric case and will be available at Jimmy Choo boutiques, high-end opticians and quality department stores from August 2013.

J.F.Rey Introduces Latest Kids and Teens Collection PDF
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Monday, 15 July 2013

J.F.Rey Kids and TeensFrench framemaker J.F.Rey has recently introduced its latest children eyewear collection. The Kids and Teens collection is great for parents who want to get away from childish character licenses and kids who are looking for originality.

With a selection of new designs in bright zany colors and materials, the collection takes its inspiration from the fundamentals of the J.F.Rey and Boz brands. Every season exclusive new creations swell the ranks of this collection which is as cheeky and daring as its young wearers. Unusual patterns and textures, comfortable design, adapted to kids faces.

Y-Stick Dispensing Aid Now Available in Australia PDF
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Thursday, 11 July 2013

Y-StickY-Stick which has been developed in Germany some years ago is now available to order in Australia. The tool assists dispensers to accurately mark fitting crosses when measuring pupil heights. Y-Stick eliminates the subjectivity that often results from conflicting measurements taken by different opticians. The measurement is consistent; as long as the customer assumes the same body posture, the measurement will be the same. Any subjectivity on the part of the optician has been removed.

The Y-stick has 2mm increments in white and yellow print that makes it easier to read while not reducing the patients' visibility. It is much lighter than other tools on the market, removing any possibility of the frames dropping down the nose ensuring the frames maintain their final fitting position.

The device is so easy to use that there is almost no possibility of error, thus raising customer satisfaction. In addition to the measuring results, the Y-Stick is very attractively priced when compared to an electronic measuring device - all in the interest of a well-looked after and satisfied customer. The optician is thus able to demonstrate their competence and, for the customer, the physical and optical fitting of his spectacles has been an enhancing experience.

For more information and to place your order goto:

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