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Gucci Launches "Web Ribbon" Eyewear Collection PDF
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Friday, 11 October 2013

Gucci has just introduced a new eyewear collection featuring the web stripe detail on the temples. The web stripe is one of the House's most iconic motifs reinterpreted today as a gros-grain detail embellishing this new capsule collection. The ribbon, in green-red-green and blue-red-blue, has its roots in the art of horse-riding, which has always been an endless source of inspiration for the House. The web stripe, initially used on luggage accessories in the early 1950's, originates from the girth strap used to fix the saddle onto a horse. Since then it has been showcased in countless ways, in a variety of colours, materials and sizes, and has become a distinctive motif of the Gucci collections, perfectly reflecting the House's historic heritage.

The Web Ribbon range reflects Gucci's traditions with a contemporary and sophisticated twist. The sunglasses and optical frames, available in metal versions or in Optyl – a registered trademark for an ultra- lightweight plastic material with unparalleled colour effects – are decorated with the web stripe detail on the temples, fixed externally by a gold-coloured metallic "GG Britt" logo and internally by a metal plaque bearing the House's engraved trademark.

The collection includes four pairs of sunglasses and three optical frames, as well as three special Asian fit sunglasses and two Asian fit optical frames. The new web ribbon models come in a variety of shapes – round, square or rectangular – and in a variety of natural tones, such as Havana, white, red, blue and black.

Golf Game App from Essilor To Raise Vision Awareness PDF
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Wednesday, 25 September 2013

Essilor Golf Game AppEssilor, in partnership with an App development company, has just launched an IOS App version of Let's Golf! 3 game. The game aims at raising players awareness on the importance of good vision and on the need to check, correct and protect their eyes. Let’s Golf 3 - Essilor Cup unlocks the most difficult golf course of the game, “Tuscany”, which has been renamed Essilor Cup. Players simply need to answer a fun quiz about vision and the means to preserve it. Two mini-games are also available, for a limited time, where the players have to choose the right glasses depending on lighty conditions to optimize performance on the course. It's a way to educate players about the importance of good vision and how adapted glasses can provide correction, eye protection and visual comfort.

"This partnership on a game that brings together millions of players allows us to raise the awareness of the target audience, notably players of mobile games who make additional demands on their vision, on the importance of correcting and protecting their eyesight," says Eric Thoreux, Director of Strategic Marketing at Essilor. "We consider it our responsibility to inform the largest amount of players on matters regarding healthy vision."

The game can be downloaded from the Apple Store.

Bausch + Lomb Launches Vitamin and Mineral Supplement That Matches AREDS2 Formula PDF
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Wednesday, 28 August 2013

Bausch + Lomb has announced the introduction of a new PreserVision® AREDS 2 Formula eye vitamin and mineral supplement, the first and only commercially-available supplement in the United States that exactly matches the updated formula based on the latest clinical evidence from the National Eye Institute (NEI) Age-Related Eye Disease Study 2 (AREDS2).

The daily dose (two soft gels) of new PreserVision AREDS 2 Formula provides the exact same levels of all six clinically proven nutrients as the NEI supported formula: vitamin C (500mg), vitamin E (400 IU), lutein (10mg)/zeaxanthin (2mg), zinc (80mg zinc oxide), and copper (2mg cupric oxide). The combination of these nutrients at the specific levels recommend by the NEI is only available from Bausch + Lomb.

"When recommending an AREDS supplement, doctors want to be sure that they are selecting a formula that is appropriate for their patient and supported by the latest scientific evidence,” said Michael J. Cooney, M.D., MBA, retina specialist at the Vitreous Retina Macula Consultants of New York. “Having this new formula, which exactly matches the most recent recommendation from the NEI, simplifies that decision."

Bausch + Lomb originally introduced a PreserVision AREDS 2 Formula that included lutein, zeaxanthin and 1,000 mg of omega-3 fatty acids in 2010, reflecting existing evidence of potential benefit for these nutrients that also formed the rationale for the AREDS 2 protocol. When the AREDS 2 findings were published, Bausch + Lomb confirmed its intention to reformulate PreserVision AREDS 2 to match the updated recommendation as quickly as possible.

"As the leader in ocular nutrition, Bausch + Lomb is committed to providing the most current, science-based eye vitamin formulations," said Calvin Roberts, M.D., chief medical officer, Ophthalmology and Eye Health, Bausch + Lomb. "We are proud to be able to offer this updated AREDS 2 formulation that exactly matches the NEI supported formula so soon after the study results were announced."

New Camera That Works Like Human Eye PDF
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Tuesday, 27 August 2013

Inilabs CameraTechnology often borrows ideas from nature and camera technology is no exception. Engineers at Swiss company iniLabs have now created a camera that mimics the human eye.

Like the individual neurons in our eyes, the new camera—named the Dynamic Vision Sensor (DVS)—responds only to changes in a given scene. This approach eliminates large swaths of redundant data and could be useful for many fields, including surveillance, robotics, and microscopy.

An ordinary camera will take in everything it sees, storing the information to be processed later. This uses up a lot of power and a lot of space. Neurons in the eye, however, fire only when they sense a change—such as when a particular part of a scene gets brighter or dimmer. The DVS mimics that selectivity, transmitting information only in response to a shift in the scene. That takes less power and leaves less information to be processed.

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Portable Eye Examination Kit: A Smart Solution For Eye Care PDF
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Friday, 16 August 2013

Peek Eye TestAn adapted smartphone that can carry out eye tests and diagnose problems with vision is currently being tested in Kenya as a potential tool to revolutionise the prevention of blindness in low-income countries. The portable eye examination kit, also known as Peek, consists of a mobile app and clip-on hardware that transforms a smartphone into a tool that can check glasses prescription, diagnose cataracts and even examine the back of the eye for disease.

285 million people worldwide are visually impaired and 39 million of these people are blind – 90% of these blind people live in low-income countries where there is little or no access to ophthalmologists. Currently, to carry out a full range of ophthalmic diagnostic tests, a team of 15 trained personnel are needed to operate state-of-the-art hospital equipment which is very costly.

However, just one non-expert with minimal training can use Peek to gather detailed clinical information on a low-cost Android smartphone with simple clip on attachment. It is currently being tested on 5,000 people in Kenya by Dr Bastawrous of the London School of Hygiene & Tropical Medicine to see how effective it is in comparison to state-of-the-art hospital equipment.

Peek can diagnose blindness, visual impairment, cataracts, glaucoma, macular degeneration, diabetic retinopathy and other retinal and optic nerve diseases and crucial indicators of brain tumour and haemorrhage. The system stores contact information and GPS data for each patient. Google-map integration allows a novel way to follow-up and treat patients. More broadly, such technology allows co-ordination of services, to target mass treatment campaigns to the regions of greatest need.

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theo Introduces Its Divas Collection PDF
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Thursday, 08 August 2013

Marilyn Monroe, Grace Kelly, Brigitte Bardot and Judy Garland must be the most famous divas of all times.

Divas Collection - theo

theo designer Patrick Hoet wanted to put the same 'grandeur' in an eyewear collection. He came up with four models, very much 'in your face'. One frame seems to be caught in another one. The emphasis is always on the inside frame. Divas like to hide behind their sunglasses. You might say they use it as a mask, a shield. theo's divas work in the same way. The wearer's eyes are not visible from the sides. But make no mistake: with a Marilyn, Grace, Brigitte or Judy on your nose you may try to run, but you cannot hide!

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