Industry News
Specsavers Launches "In-Ad Eye Test" Video
Specsavers has launched its latest ‘Should’ve gone to Specsavers’ ad which includes an eye test for viewers to complete while watching the ad. The ad debuted recently on Chanel Seven’s Sunrise, with peak evening slots also running on Nine’s The Voice.
Created in conjunction with creative agency Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000.
Sarah McInnes, marketing director at Specsavers, said in a statement: “The ad has been created to highlight the importance of sharp vision and if you can’t spot any mistakes, it’s time to visit your local Specsavers for an eye test. We found an innovative way to take the strength of our Should’ve Gone to Specsavers platform to a new level by creating an interactive, fun and engaging experience for young and old. Everyday mistakes that may come about if you need to get your eyes checked are showcased in a light-hearted way to encourage Australians to take better care of their eye health and book in for regular eye tests.”
Chris Ellis, creative director at Cummins&Partners, added: “With cash rewards for those with eagle eyes, it’s the first ad people will want to watch on repeat. Even our editor didn’t quite spot all the mistakes after being glued to the screen for several days. Suffice to say, he has since gone to Specsavers.”
The campaign is set to run across TV, social media, online platforms and in over 376 stores across Australia and New Zealand.
The video is available at: https://www.youtube.com/watch?v=uRFcAFZmcMI
