04 Aug 2020
Stella McCartney Signs Eyewear Deal with Thélios
Last year Stella McCartney forged a new alliance with Bernard Arnault and LVMH Moët Hennessy Louis Vuitton. The brand now has signed a long-term agreement with Thélios, LVMH’s own eyewear-maker, to develop, manufacture and distribute sustainable eyewear collections, which will launch in 2021.
Stella said: ''Since day one, we have been committed to creating materials that are the most desirable, with the least impact on the planet - including in the plastic-heavy luxury eyewear category. We introduce to Thélios our bio-tech solutions and sustainable innovation, and are thrilled to have their experts join us in growing Stella McCartney's eco-friendly vision.''
Giovanni Zoppas, chief executive officer at Thélios, added: ''[Stella's] unique vision will also benefit our other maisons that are truly committed to limiting their environmental footprint and using sustainable materials.''
Meanwhile, earlier this year, Stella launched a limited edition clothing line made entirely from leftover materials.
The designer is well-known for her environmentally-conscious clothes, but it's the first time she has put together pieces which are from waste from her previous collections.
There are 90 pieces in total and each item contains a note thanking the buyer for making the choice to buy a sustainable piece of clothing.
Stella said: '''I think in order to have sustainability in fashion, you need to think in advance.
''You need to think about everything in a circular way and in its entirety and at the end of the day a lot of it is about waste, you know, 'Waste not, want not, do unto the planet as you would have them do unto you'.
''We have to stop and consider the waste, it's spiralled out of control.''
Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. Stella’s approach to design emphasizes sharp tailoring, natural confidence, and an effortless attitude. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, fur, skins, or feather in any products for both ethical and environmental reasons, setting a standard for the use of alternative materials. Supporting circularity, the brand is embracing new business models that will transform how clothes are produced, sold, shared, repaired, and reused; promoting a long-lasting product with extended use to reduce environmental impact.