Industry News
Thélios Unveils Its First Independent Eyewear Brand
LMVH’s eyewear company Thélios has launched its very first independent eyewear brand called "9.81". It is a luxury brand for men. An innovative brand that uses an exclusive patented mechanism, called “Courbure Variable”, a variable curvature of the temples that facilitates fitting for indoor and outdoor wear.
Giovanni Zoppas, CEO of Thélios, said: ‘‘The brand name, a reference to the universal constant of gravity (9.81 Newtons), is an homage to the raw force of nature that keeps us grounded every day, while inspiring us our most daring challenges."
Building on the company's renowned Italian craftsmanship and sense for innovation, 9.81 is a technical men’s luxury brand, responding to the highest demands of metropolitan and active men in terms of quality, functionality, and design. 9.81 tells the story of determined men, who are constantly on the go and in search of challenges in all aspects of their lives.
Designed, developed, produced, and distributed by Thélios, the eyewear-only brand is strongly linked to the Dolomites in Italy, where the Thélios Manifattura is located.
9.81 will soon be available at selected opticians worldwide.
