Industry News
Viral TikTok Trend For AM Eyewear
Even with the trial being over for a while now, the Limited Edition AM Eyewear frames Johnny Depp wore are still a hot topic around the world - it has now become viral on the social media platform TikTok, in the form of a filter.
Filters on social media, sometimes referred to as AR (augmented reality), have become increasingly popular. According to Snapchat, more than 90 percent of young people in the United States, France, and the UK use AR products on the app. Meta, formerly known as Facebook, reports that more than 600 million people have used an AR effect on Facebook or Instagram.
On the website The Things, journalist Stephanie Barrieses says: “After Johnny Depp unintentionally boosted the sales and social media hype over AM Eyewear's limited edition glasses, fans who were unfortunate enough not to get a hold of the glasses turned to TikTok to find a remedy. Only days after the father of two wore it to the trial, a TikTok filter called Johnny Depp was made. The filter adds facial hair similar to Johnny's and sunglasses like AM Eyewear's Ava in Mellow Yellow.”
"We have seen great interest in AR filters as it enables users to easily try on new eyewear in their preferred app. It is also a perfect way as a first step into the new opportunities of interactive 3D product display and ultimately the Metaverse. PlanetVA is the IT company that built eyewear virtual try-ons for the first optical Metaverse in the world, called The Optical Metaverse. It will be launched later this year in the U.S..", says Ludwig Heymbeeck, founder of PlanetVA.
PlanetVA, the sponsor of eyesmart.com.au, provides social media filters for eyewear companies on all the major social media platforms, i.e. Instagram, Snapchat, Facebook, and TikTok.
