Industry News
IAPB Wins International Awards for Association of the Year and Best Campaign of the Year
Last Friday, on the 31st of March, the Association of Associations Executives announced the winners of the International & European Association Awards ceremony. The International Agency for the Prevention of Blindness (IAPB) won two international awards: Association of the Year and Best Campaign of the Year for its Love Your Eyes Campaign.
Judges praised IAPB for being "a wonderful example of how a cause can be advocated at a very high level yet translated and implemented very locally. Very nicely thought-through, planned, and eventually executed with tangible results." Peter Holland, Chief Executive of IAPB, expressed his pride and appreciation for all the members around the world who made this achievement possible.
With more than 200 members, IAPB has been working towards a world where eye health is accessible, available, and affordable to everyone. Through their efforts, they achieved the first-ever UN Resolution on Vision, worked with the WHO on global targets for Cataract and Refractive Error, achieved a landmark commitment from Commonwealth Governments on School Eye health and launched the Love Your Eyes campaign.
The Love Your Eyes campaign won the Best Campaign of the Year award at the same ceremony. Judges were impressed by the campaign's visually appealing design and exponential growth potential. Simon Darvill, Director of Communications, Campaigns, and Events at IAPB, expressed his gratitude to their members for building an award-winning campaign with a simple message to "Love Your Eyes."
The Love Your Eyes campaign aims to achieve a world where no one experiences preventable sight loss, and everyone can achieve their full potential by making eye health accessible, available, and affordable for everyone by 2030. The campaign's high point is World Sight Day, which will be celebrated on the 13th of October this year. IAPB looks forward to more people around the world getting involved in campaigning and raising awareness about eye health.
