Industry News
CR Labs and Smith Optics Australia Join Forces to Offer ChromaPop Prescription Sunglasses
CR Labs and Smith Optics Australia, in partnership with Safilo Australia, are set to launch SMITH ChromaPop prescription sunglasses. This world-first joint commercial initiative, exclusively available in the Australian market from 1st August 2023, aims to deliver cutting-edge technology and unparalleled visual experiences to eyewear users.
Smith Optics, a renowned global leader in eyewear and headwear protection since 1965, has made its mark with high-quality snow goggles and helmets. The brand has recently expanded its presence in outdoor, water, and cycling eyewear with the introduction of the revolutionary ChromaPop proprietary lens technology. The ChromaPop lenses have gained acclaim for their ability to provide wearers with enhanced sharpness and contrast of colors.
The core innovation of ChromaPop lenses lies in their unique ability to filter light at two specific wavelengths, significantly reducing color confusion for the brain. As a result, wearers experience improved color recognition, regardless of the lens tint, enabling them to perceive true colors faster and with exceptional clarity.
The partnership with CR Labs, located in Melbourne, marks a milestone for Smith Optics as CR Labs becomes the first external lab globally to be authorised to produce ChromaPop prescription lenses. CR Labs has earned this distinction by successfully completing a rigorous production testing and qualification process, showcasing their commitment to innovation, quality, and exceptional customer service.
The collaborative effort between Smith Optics and CR Labs will bring ChromaPop sun lens technology to prescription eyewear, offering eyeglass wearers an unparalleled visual experience. The combination of Smith Optics' leading-edge technology and CR Labs' expertise in surfacing, coating, and fitting capabilities is expected to position SMITH ChromaPop sunglasses as the market leader in Australia.
Adam Fletcher, CEO of CR Labs, expressed excitement about the partnership, stating, "Our mission has always been to help Australians see better through cutting-edge technologies, high-quality products, and trustworthy relationships. The partnership with Smith aligns perfectly with these principles, and we believe it will provide superior quality outdoor vision, exceptional value for money, and address the evolving needs of prescription sunglass eyewear."
Launching on August 1st, 2023, the program will include a robust patient marketing and education campaign to raise awareness about the benefits of SMITH ChromaPop prescription sunglasses. Additionally, local Smith athletes, including Molly Picklum (surfing) and Tess Coady (snowboarding), will lend their support to promote the groundbreaking eyewear.
