Industry News
Safilo and Amazon Unveil Cutting-Edge Carrera Smart Glasses with Alexa Integration
In a groundbreaking partnership that merges Italian design expertise with cutting-edge voice technology, Safilo Group and Amazon.com announce the launch of the highly anticipated Carrera Smart Glasses with Alexa. This collaborative endeavor marks a significant milestone in the eyewear industry, uniting Safilo's rich legacy in design, manufacturing, and distribution with Amazon's innovation in voice-enabled technology.
Safilo Group, renowned as a key player in the eyewear industry, has leveraged its decades of experience in creating prescription frames, sunglasses, outdoor eyewear, goggles, and helmets to craft these futuristic smart glasses. The Carrera Smart Glasses with Alexa bring together the timeless allure of Carrera Eyewear's iconic frames with the power of Alexa, Amazon's virtual assistant, to offer consumers a remarkable fusion of style and functionality.
One of the standout features of these smart glasses is their open-ear audio technology, which ingeniously directs sound to the wearer's ears without obstructing external noise. This innovation not only enhances the listening experience but also ensures privacy by minimizing sound leakage to the surrounding environment.
The Carrera Smart Glasses with Alexa boast impressive battery life, providing customers with up to six hours of continuous media playback or continuous talk time on a full charge. This longevity allows users to stay connected and entertained throughout the day without the worry of a drained battery.
Angelo Trocchia, CEO of Safilo Group, expressed his enthusiasm for this innovative collaboration, stating, "Safilo has always looked to the future with an innovative approach, and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera Eyewear. Furthermore, we are proud to combine our well-established traditional wholesale distribution model – which encompasses eyecare retailers, chains, department stores, specialized retailers, and boutiques – with Amazon's incredible online distribution."
Jean Wang, Director of Smart Eyewear at Amazon, commented on the partnership, saying, "Safilo delivers expertise in the eyewear industry, and Carrera's iconic frame designs are a natural fit for smart eyewear and build upon our vision for Alexa and ambient intelligence. With the new Carrera Smart Glasses, we're offering customers even more options for stylish smart eyewear."
It's important to note that the Carrera Smart Glasses with Alexa are initially available exclusively in the US market, providing American consumers with an exciting opportunity to experience the perfect blend of Italian elegance and cutting-edge technology.
This partnership between Safilo Group and Amazon.com marks a significant step forward in the evolution of smart eyewear, offering consumers a glimpse into the future of wearable technology that seamlessly integrates style and functionality. As the Carrera Smart Glasses with Alexa make their debut, they are set to redefine how we interact with the world around us and provide a glimpse into the limitless possibilities of the future.
