Industry News
Pat Cummins Becomes Carrera Eyewear Ambassador and Safilo Partners with Stuart Weitzman
The Safilo Group has entered into an exclusive global licensing agreement with the renowned New York luxury footwear brand, Stuart Weitzman. The agreement, set to run through June 2029, will encompass the design, manufacturing, and distribution of Stuart Weitzman branded sunglasses and optical eyewear collections.
The first collection, which will feature a blend of sunglasses and optical eyewear, is slated for presentation in North America for the Fall/Winter 2024 season, marking Stuart Weitzman's highly-anticipated foray into the eyewear market.
Angelo Trocchia, the CEO of Safilo Group, expressed his enthusiasm about this strategic partnership, saying, "Building on our long history and successful collaboration with Tapestry, Inc., we are very proud to start this new partnership with Stuart Weitzman, an iconic brand that is synonymous with women's global luxury footwear. As this agreement marks the coveted footwear brand's entry into eyewear, we are excited to introduce to the market a distinctively designed launch collection. Furthermore, Stuart Weitzman represents an excellent brand addition to our portfolio in the women's luxury eyewear segment."
Stuart Weitzman, celebrated for its stylish, comfortable, and high-quality shoes, sees the expansion into eyewear as a natural extension of their brand's ethos. Giorgio Sarné, Stuart Weitzman CEO & Brand President, stated, "Our goal is to infuse our signature values into eyewear and create accessories that help our consumers look and feel their best."
In addition to this partnership, Carrera Eyewear, a subsidiary of the Safilo Group, has announced the appointment of Pat Cummins, the Australian Test and One Day International Cricket Captain, as its Brand Ambassador. Cummins's appointment aligns seamlessly with Carrera's ethos of continuously defying conventions and embracing a distinctive approach to life.
Alberto Macciani, Head of Home Brands and Communication at Safilo Global, expressed his delight at this new collaboration, saying, "We are thrilled to welcome Pat Cummins to the Carrera family. Pat has achieved incredible feats in cricket and greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognized as one of the most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly."
As Carrera's Brand Ambassador, Pat Cummins will take center stage in upcoming campaigns in key countries, showcasing the latest optical and sun collections. Commenting on his partnership with Carrera, Pat Cummins said, "I'm honored to be joining the Carrera family as Brand Ambassador, and I'm excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognized brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera's!"
The campaign featuring Pat Cummins coincides with the 2023 ICC Cricket World Cup. The campaign prominently features Cummins wearing a selection of Carrera optical and sunwear styles, reinforcing the brand's commitment to contemporary lifestyle and sport attitude.
