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Industry News

07 Nov 2023

Thélios Expands Luxury Eyewear Portfolio with Acquisition of Barton Perreira

thelios - barton perreiraThélios, the eyewear division of LVMH and a prominent player in the world of luxury eyewear has announced a significant milestone in its journey to redefine excellence in the eyewear industry. The company has officially inked an agreement to acquire Barton Perreira, a distinguished luxury eyewear brand co-founded by industry stalwarts Bill Barton and Patty Perreira in 2007, with its roots firmly planted in the vibrant city of Los Angeles, California.

Barton Perreira, celebrated for its unwavering commitment to design without compromise and its unwavering dedication to superb craftsmanship, has steadily ascended to the upper echelons of the eyewear world. Over the years, it has cultivated a loyal and discerning clientele who appreciate the brand's exquisite collections.

This acquisition marks an exciting chapter in Thélios' evolution, as it takes a giant leap forward in its pursuit of luxury eyewear excellence. Alessandro Zanardo, CEO of Thélios, expressed his enthusiasm, stating, "We are excited to welcome Barton Perreira into our Maison portfolio. The brand is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship. We are looking forward to working with Barton Perreira's talented team and dedicating ourselves to preserving its unique identity while leveraging our resources and expertise to further develop the brand."

Bill Barton, co-founder and CEO of Barton Perreira, and Patty Perreira, co-founder and designer of the brand, share in this enthusiasm. Bill Barton affirmed, "We are incredibly proud of what Barton Perreira has achieved over the years, and we believe this partnership with Thélios will take the brand to new heights." Patty Perreira added, "Thélios shares our passion for craftsmanship and quality, and we are excited to see the wonderful things we will achieve together."

With a proven track record of success and innovation, the collaboration between Thélios and Barton Perreira promises to propel both companies to new pinnacles in the eyewear industry. The partnership will leverage Thélios' selective distribution network, introducing Barton Perreira to premium optical stores worldwide, while also complementing the brand's existing boutiques. Barton Perreira, a well-established player in the U.S. market, will further benefit from Thélios' extensive global reach and luxury expertise, facilitating expansion into high-potential markets in Europe and Asia.

Notably, Bill Barton and Patty Perreira will continue to play pivotal roles within Barton Perreira, preserving the brand's unique essence and leading it through its next phase of growth. Their visionary leadership combined with Thélios' resources promises to be a winning combination for the future of luxury eyewear.

The acquisition of Barton Perreira underscores Thélios' unwavering commitment to redefining luxury eyewear, while Barton Perreira's legacy and craftsmanship will undoubtedly thrive under the wings of this prestigious partnership. Together, they are poised to make waves in the world of eyewear, ensuring that consumers worldwide can continue to enjoy the best in timeless design, craftsmanship, and elegance.

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