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Industry News

10 Nov 2023

BLIZ Joins EssilorLuxottica Portfolio, Expanding B2B Offerings in Sport Eyewear

blizIn a strategic move set to take effect on January 1, 2024, the renowned Scandinavian sport brand BLIZ is poised to become a valuable addition to the EssilorLuxottica brand portfolio. This collaboration will see BLIZ contribute its expertise in sport eyewear, snow goggles, and helmets to the esteemed eyewear conglomerate.

Established in 2007 in Sweden, BLIZ has earned acclaim for its remarkable success stories in cross-country skiing, boasting several Olympic gold medals. The brand has swiftly ascended to become one of the fastest-growing sport brands in the European market. Distinguishing itself with a diverse array of sport glasses, snow goggles, and helmets, BLIZ has carved a niche for itself with a mission centered around combining Scandinavian clean design, unparalleled functionality, and excellent value for money.

Targeting a dynamic and youthful consumer base often referred to as 'weekend warriors,' BLIZ caters to individuals who relish outdoor activities such as biking and mountain hiking. The brand resonates with those who prioritize performance and quality at a reasonable price point.

What sets BLIZ apart is its commitment to collaboration with world-class athletes across various sports during the product design process. This ensures that BLIZ Eyewear products are finely tuned to meet the specific needs of athletes, incorporating both style and functionality.

During the launch year within the EssilorLuxottica brand portfolio, BLIZ will strategically concentrate its distribution efforts within the sports channel. This approach aims to strengthen existing relationships with current brand customers while simultaneously venturing into new markets. Leveraging the extensive network of partners within the EssilorLuxottica Group, BLIZ is poised for accelerated growth and increased market presence.

As BLIZ embarks on this exciting venture with EssilorLuxottica, the synergy between their strengths in sport eyewear promises a compelling union that will undoubtedly leave a lasting impact on the B2B landscape. The collaboration signifies a milestone for both brands, marking a strategic alignment that combines innovation, performance, and a shared commitment to delivering cutting-edge solutions in sport eyewear.

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