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Industry News

27 Nov 2023

Eye-to-Eye Contact Vital for Social Dynamics

eye-to-eye contactIn the intricate dance of human communication, researchers from McGill University and Université du Québec à Montréal (UQAM) have delved into the significance of eye contact, revealing that even brief moments of direct eye-to-eye contact play a crucial role in shaping subsequent social behavior.

The study, led by Florence Mayrand, a PhD student in the Laboratory for Attention and Social Cognition at McGill’s Department of Psychology, focused on the prevalence and impact of eye-to-eye contact in face-to-face dyadic interactions. While much of human communication is nonverbal, with body language and gestures conveying a wealth of information, the study sought to uncover the specific nuances carried by the gaze of our eyes.

Contrary to common assumptions, the researchers discovered that participants in the study spent only about 12% of their conversation time engaged in interactive looking, meaning they gazed at each other's faces simultaneously for just 12% of the interaction duration. More surprisingly, within those interactions, mutual eye-to-eye contact occurred only 3.5% of the time.

The participants, who were unfamiliar with each other prior to the study, were paired and faced an imaginary survival scenario. Wearing mobile eye-tracking glasses, they ranked a list of items in order of their usefulness for survival. The researchers meticulously recorded and analysed the eye gazing behavior during these interactions.

Mayrand emphasized, "Even though direct eye-to-eye contact was rare during interactions, it emerged as a significant factor for social dynamics. The time spent in such contact, even if fleeting, proved to be a predictive factor for subsequent social behavior."

The study revealed that during interactions, participants spent more time looking away than at their partner's faces. When eye contact did occur, it was distributed almost equally between the mouth and eye regions. However, the study highlighted that the time spent directly gazing into each other's eyes predicted subsequent gaze-following, indicating a strong connection between eye-to-eye contact and the ability to understand and respond to each other's nonverbal cues.

Mayrand concluded, "This study is one of the first to shed light on the prevalence of eye-to-eye looking during real-life interactions. While direct eye-to-eye contact was found to be rare, its significance for social dynamics is undeniable. Even brief instances of such contact appear to be vital predictive factors for subsequent social behavior."

The research opens up avenues for further exploration, ranging from deciphering the content of social messages conveyed by eye gaze to understanding the variability of eye-to-eye engagement in different interactive contexts. Additionally, future investigations may delve into how the quantity and content of speech influence gaze patterns during interactions. The study marks a significant step towards unraveling the complexities of nonverbal communication in human interactions.

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