Industry News
Silhouette Group and VMD Eyewear Forge Exclusive Distribution Partnership in Australia
Renowned Austrian eyewear brand, Silhouette Group, has officially announced an exclusive distribution partnership with VMD Eyewear. This collaboration follows the successful alliance established in New Zealand, where Vision Marketing and Distribution Ltd, an associated company of VMD Eyewear, has represented Silhouette for over three decades.
The partnership marks a significant expansion for the Silhouette brand in the Australasian market, reinforcing its commitment to providing premium eyewear to discerning customers. Silhouette expressed gratitude for the longstanding collaboration with Mimo Pty Ltd, acknowledging the dedication and hard work of Lionel Minter, Cassandra Mow, and their team.
"In VMD Eyewear, Australian customers will find a distributor with knowledge and understanding of our products and company values," stated Silhouette in its official announcement.
Silhouette Group, headquartered in Austria, is a leading manufacturer of premium eyewear with a workforce of approximately 1,300 employees globally. Specialising in rimless eyewear, Silhouette reported selling around 1.3 million pairs of glasses in 2022, achieving a revenue milestone of €160 million.
The decision to partner with VMD Eyewear aligns with Silhouette's vision for sustained growth and excellence in customer service. The family-owned company believes that the expertise and dedication of VMD Eyewear make them an ideal distributor for the Australian market.
VMD Eyewear, a specialist in curating high-quality eyewear, operates distribution facilities across Australia, New Zealand, and the UK. For inquiries regarding frames and spare parts, VMD Eyewear can be reached at 1800 449 845 or [email protected]. The company assures customers that requests will be processed promptly, emphasizing the commitment to delivering the exceptional service expected from a Silhouette distribution partner.
