Industry News
EssilorLuxottica Showcases Smart and Hearing Aided Eyewear at CES 2024
As a premier designer, manufacturer, and global distributor of premium eyecare and eyewear products, EssilorLuxottica boasts a portfolio that includes renowned brands such as Ray-Ban, Oakley, Oliver Peoples, Sunglass Hut, and LensCrafters. Nearly five decades ago, the company revolutionised the perception of prescription glasses, transforming them from a necessary medical device into an iconic fashion statement. Since then, EssilorLuxottica has continuously redefined the role of eyewear, elevating it beyond mere functionality.
"Throughout our decade-long journey in smart eyewear, we've refined our R&D, manufacturing, and distribution capabilities through strategic partnerships and product launches, including the recent debut of Ray-Ban Meta. At CES, we proudly join the ranks of the world's foremost innovators with Nuance Audio—a product poised to enhance the lives of over a billion individuals," remarks Francesco Milleri, Chairman and CEO at EssilorLuxottica.
At the Consumer Electronics Show (CES) in Las Vegas one can witness EssilorLuxottica's prototype of Nuance Audio, a pair of elegant glasses seamlessly integrating advanced hearing technology. The hearing solutions market is currently underserved, reminiscent of the challenges faced by vision care decades ago, with consumers hesitant to embrace traditional corrective devices due to visibility, discomfort, and pricing concerns.
Crafted for individuals with mild to moderate hearing loss, Nuance Audio aims to shatter the psychological barriers hindering the adoption of traditional hearing aids. By incorporating state-of-the-art open-ear hearing technology into stylish eyeglasses, Nuance Audio is set to launch in North America in the latter half of the year.
The company's CES showcase also highlights Ray-Ban Meta, featuring iconic glasses equipped with built-in cameras, open-ear audio, AI-powered functionalities, and hands-free livestreaming and call capabilities. Additionally, one can explore the new HELIX division and its flagship product, Vision(X)—an intelligent, interconnected platform designed to modernize eyecare practices. Vision(X) offers a comprehensive range of innovative digital solutions, including tele-optometry and big data services for the optics industry.
