Industry News
Luxottica To Open First Australian Ray-Ban Store
Luxottica is opening its first Australian Ray-Ban store at Westfield Doncaster shopping centre in Melbourne on October 3. The store will hold the largest selection of Ray-Ban sunglasses and optical frames of over 650 styles, including limited-edition models.
“This important Melbourne opening follows in the footsteps of our store openings in New York, London, Tokyo and Milan,” Ray-Ban brand director Alessandro Chiarelli said. “We want to translate the core principles of the Ray-Ban spirit into a physical space, the best expression of the Ray-Ban brand.”
According to the company, the Doncaster store will provide Ray-Ban prescription lenses, with a full-time optometrist and the latest eyecare technology to offer comprehensive eye tests.
“Australian consumers, especially Melbournians, are extremely savvy about quality and trends, and this new Australian boutique will bring them a unique, world-class eyewear experience,” Ray-Ban parent company Luxottica’s general manager of optical retail Australia and New Zealand Alfonso Cerullo said.