Marcolin and Max Mara Fashion Sign Exclusive Worldwide Licensing Agreement
Eyewear company Marcolin Group and Max Mara Fashion Group, one of the most important international fashion houses recognized throughout the world as the forerunner of modern prêt-à-porter, have recently announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women, under the Sportmax brand. The agreement is valid for five years, with effect from 1st January 2019 until December 2023.
The Sportmax Eyewear collection will be previewed for the optical channel in February 2019 at MIDO, the world’s largest global event dedicated to the eyewear sector. Designed for confident women who love design and attention to detail, the Sportmax sunglass and eyeglass styles created by Marcolin Group have modern and geometric shapes and are distinctive due to the use of a combination of contrasting materials. Building on the brand’s aesthetics, in which sports and fashion influences merge together with tailoring, a collection has emerged that enhances the sense of movement and energy through bold, daring silhouettes. Interplays of textures and material layering define a cohesive and impactful language that perfectly reflects the DNA of Sportmax.
The collection will be on sale from April 2019 at selected opticians and in Sportmax and Max Mara boutiques.
Massimo Renon, CEO of Marcolin Group, stated: “The partnership with Max Mara Fashion Group represents an alliance with one of the most important Made in Italy fashion houses — a symbol of excellence and experimentation. Both groups are characterized by a forward-looking business model aimed at seeking out cutting-edge technological and manufacturing solutions, high-quality production processes and excellent professionalism of their human resources. The Max Mara Group has found in us the ideal partner to further improve and internationalize the brand, developing common synergies and plans over the medium to long term”.
Luigi Maramotti, Vice Chairman of the Board of Directors of Max Mara Fashion Group, added: "We are excited about working with Marcolin Group and we believe that this agreement is of strategic value in the development process of the Sportmax brand. Both companies share a passion for design, craftsmanship, attention to detail and the continuous search for innovative materials. We are confident that the partnership with Marcolin Group will ensure a global growth in the eyewear collection, consistent with the values of the Sportmax brand”.
