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Industry News

18 Sep 2020

Marcolin Signs Eyewear Licensing Agreement With Max Mara

Max Mara EyewearMarcolin Group recently announced the signing of a licensing agreement for the design, production, and worldwide distribution of Max Mara sunglasses and eyeglasses. Max Mara is currently part of Safilo's eyewear portfolio.

The partnership has a five-year duration starting from November 1, 2020, and follows the 2019 agreements for the eyewear of Sportmax and MAX&Co. Synonymous with style and quality, Max Mara is the expression of the constant search for perfection and balance between material elements, form, and color. The first eyewear collection created by Marcolin Group will be unveiled and worn at the Max Mara fashion show in Milan on Thursday, 24 September 2020. Geometric shapes, a harmonious dialogue between materials, and chromatic combinations of soft nuances distinguish the brand's frames.

Matteo Blandi, Marcolin Group Marketing Director, affirmed: "The entry of the Max Mara brand in the Marcolin Group portfolio enriches our product offering addressed to the womenswear market. Max Mara is an Italian luxury brand synonymous with excellence internationally recognized. We are proud to contribute to further advance and strengthen the brand's positioning and image for the eyewear category”.

Ian Griffiths, Max Mara Creative Director, declared: "Max Mara has always been committed to women, to make them feel at their best, to make them shine in every occasion, through constant research for the highest quality. The secret of quality is to consider every single technical feature as an essential element of the creative process. The new partnership with Marcolin Group will contribute to ensuring the highest quality and design standards for the Max Mara eyewear”.

The Max Mara eyewear collections will be available starting next year at Max Mara boutiques, on www.maxmara.com website, in department stores, on qualified e-commerce platforms, and at select opticians.



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