PlanetVA Launches 3D Eyewear Viewer and Configurator

The virtual world is becoming more and more realistic and accessible. New 3D technologies allow users to view and configure products in immersive ways. The entire world of commerce is in a race to create 3D representations in e-commerce, websites, and metaverses. This trend is paving the way for augmented reality enabled shopping tools. E-commerce today is still very traditional. With phygital now signaling an entry into the world of e-commerce logistics, there is little doubt we are poised for an explosion in creative customer experiences.

In the past few years, more and more e-commerce websites have added virtual applications and customer engagement software but this is causing major concerns in the user experience. The next phase has started by making e-commerce and websites more immersive. Interoperability is becoming a key point of focus in the pursuit of the ultimate customer experience.

PlanetVA has launched a 3D eyewear viewer and configurator which enables this for usage in e-commerce, metaverse, and websites. It provides users with the functionalities to be better informed of the available eyewear options and selections. A more immersive presentation of eyewear results in higher user confidence to select the most appropriate eyewear for themselves. PlanetVA's software also increases time on site by multiples, sometimes in the thousands.

"We provide eyewear companies with a low barrier to entry in the world of Web 3.0. The tools we provide such as our 3D eyewear viewer and configurator enable eyewear companies to be better prepared for the (optical) metaverse and at the same time improve their presence in Web 2.0 but also to build a bridge to Web 3.0", said Ludwig Heymbeeck, founder of PlanetVA.

According to recent McKinsey research, of all the potential drivers of the economic impact of the metaverse, e-commerce is the largest. In 2000, some believed e-commerce could never be a luxury experience, yet today there is a deeper understanding that digital can lead to enhanced client experiences. If luxury is about being part of a community, the metaverse has the potential to enhance that and tools such as virtual try-ons and 3D product viewers and configurators will be an important part of it.

PlanetVA recently released its product configurator during The Optical Metaverse event.

For more information and a demo of PlanetVA's 3D eyewear viewer and configurator goto: https://planetva.com/3d-eyewear-viewer