Industry News
Shamir Insight Unveils Driver Intelligence Lens for Safer Driving
Shamir Insight has introduced the groundbreaking Driver Intelligence lens, set to revolutionize driving safety by optimizing visual clarity for day and night driving. Developed in collaboration with the Renault Group’s BWT Alpine F1 Team, the Driver Intelligence lens integrates advanced technologies like artificial intelligence and eye tracking, creating a lens that offers:
- Effortless Visual Processing: Reduces visual information processing effort by 16% compared to standard lenses.
- Expanded Visual Field: Provides a 33% wider horizontal and 18% longer vertical visual field for heightened awareness.
- Faster Reaction Time: Improves reaction times by 15% at night and 11% during the day.
- Enhanced Night Vision: Incorporates myopic shift compensation and low-reflection coating for improved nighttime vision and glare reduction.
Phillip Pasit, Shamir's VP of Marketing, expressed confidence in the lens's potential, stating, “Driver Intelligence delivers the clearest vision, minimizing glare and enhancing the driving experience.”
The launch event featured industry experts, including race driver Sébastien Bourdais and Dr. Gary Gerber of Treehouse Eyes, providing insights. Attendees experienced the lens through simulators, highlighting its superiority.
Available in ‘Sun’ (day) and ‘Moon’ (night) variants, Driver Intelligence improves road awareness, reduces strain, and enhances comfort. Each lens includes premium coatings: Shamir Glacier Sun for protection and Shamir Glacier Expression for anti-reflective benefits.
