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Industry News

20 Oct 2023

Max Mara Celebrates 10th Anniversary of Iconic Teddy Bear Coat with Special Sunglasses Release

Max Mara sunglassesIn a remarkable celebration of a decade of sartorial excellence, Max Mara's timeless Teddy Bear coat, an undeniable icon in the fashion world, is set to be honored with a unique companion - a pair of sunglasses from the Max Mara Eyewear collection. This enchanting collaboration is presented by Marcolin, reaffirming the brand's commitment to blending style, tradition, and innovation.

Debuting on the catwalks in 2013, the Teddy Bear coat swiftly ascended to "It Coat" status, captivating the hearts of fashion enthusiasts and celebrities alike. Its signature features, including an enveloping cocoon shape, sumptuous plush fabric, and an enchanting blend of glamour and whimsy, propelled it to the pinnacle of fashion success. This remarkable garment continues to be a defining cornerstone in Max Mara's illustrious history.

Inspired by the Teddy Bear coat's enduring charm, the latest addition to the Max Mara Eyewear collection mirrors its iconic design elements. The sunglasses boast a generously sized, wraparound frame adorned with thick, curvaceous rims that gracefully embrace the wearer's face. The intricate facets on the front, along with chunky temples, create a seductive and harmonious aesthetic. The sunglasses' vibrant silhouette features sophisticated geometric lines and innovative details that artfully frame the eyes, ensuring a captivating look for all occasions.

This collaboration is not merely a product launch; it is a narrative of passion, tradition, and style. The sunglasses are a testament to Max Mara's unwavering commitment to setting trends and pushing boundaries while paying homage to their iconic Teddy Bear coat.

Marcolin, renowned for its exceptional eyewear creations, is the proud producer and distributor of these remarkable sunglasses. Starting in mid-September, fashion enthusiasts will be able to purchase these sunglasses at Max Mara's flagship stores and select opticians, allowing them to complete their wardrobe with a touch of Max Mara's timeless elegance.

This extraordinary pairing of fashion's past and present is a testament to Max Mara's enduring legacy and their dedication to offering customers innovative and sophisticated pieces to elevate their style to new heights. The Teddy Bear coat and its accompanying sunglasses are a tribute to fashion's ever-evolving spirit and its power to captivate hearts and minds for a decade and beyond.

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