Industry News
Marchon Eyewear and French Luxury Brand Longchamp Renew Global Eyewear License
Marchon Eyewear, Inc. and Longchamp, a renowned French luxury brand, have announced the multi-year renewal of their exclusive global eyewear licensing agreement. This partnership, which began in 2016, has led to the introduction of Longchamp's first-ever eyewear collection in 2017.
Under the terms of the agreement, Marchon will continue to design, develop, produce, and distribute optical and sunglass collections under the Longchamp name worldwide. The partnership has been successful in bringing French elegance and Parisian lifestyle to life in the Longchamp eyewear collection, appealing to customers of all ages and fitting seamlessly into Marchon's diverse portfolio.
"We are incredibly proud to continue our successful partnership with Longchamp for many years to come," said Gabriele Bonapersona, Brand Director at Marchon Eyewear. "The Longchamp eyewear collection is a perfect fit for our brand, offering customers a unique blend of style and sophistication."
"We are delighted to renew our successful partnership with Marchon," declared Sophie Delafontaine, creative director at Longchamp. "Glasses are an essential fashion accessory, just like a bag or shoes, to complete the silhouette of the Longchamp Parisian. We are excited to continue this collaboration and bring our signature style to eyewear enthusiasts worldwide."
This renewal underscores Marchon's commitment to its global network of prestigious brands and its dedication to delivering high-quality, stylish eyewear to customers worldwide.
