Amazon Preparing Its Own Smart Glasses for 2026
The smart glasses market is about to welcome a major new competitor.
According to the American media outlet The Information, the e-commerce giant Amazon is preparing its own models of augmented reality (AR) glasses, with a dual objective: to equip its delivery drivers from 2026, before addressing the general public at the end of that same year or the beginning of 2027.
Custom made glasses for delivery drivers
Amazon seems to want to first optimise its logistics by developing a specific model for its employees.
The glasses, codenamed "Amelia," are said to be designed to facilitate parcel sorting and delivery. More robust than the consumer version, they would incorporate a minimalist display to provide drivers with real-time navigation information, such as turn-by-turn directions, directly on the screen.
This project could be launched as early as the second quarter of 2026. The company plans to produce around 100,000 units initially.
Expected entry into the consumer market
The project doesn't stop there. Amazon is also reportedly working on a consumer version, dubbed "Jayhawk."
It would be equipped with a color screen, microphones, speakers, and a camera. While it shares the same core technology as the professional model, it would focus on a more immersive and comprehensive user experience.
Increasingly fierce competition
The smart glasses ecosystem is booming, with players like Meta, Google, Samsung, and Snap all vying to establish their vision. Artificial intelligence, at the heart of these innovations, is driving the development of ever more sophisticated products.
Meta, for example, is preparing to launch its "Hypernova" model, which will succeed the Ray-Ban Meta, and continues to develop its "Orion" project, presented as the future of portable connectivity.
In this context, Amazon's ability to capitalise on its gigantic logistics infrastructure to test and refine its technologies could give it a decisive advantage before winning over the general public.
