Good Optical Services Returns to ProVision Under New Ownership

Good Optical Services, a well-established name in Australian optics, has officially rejoined ProVision, the country’s largest network of independent optometrists. The move marks a significant milestone in the company’s evolution under its new owner, Aaron McColl, CEO of The McColl Group.

McColl, who is already a long-time ProVision Strategic Partner through his other business, Aaron’s Eyewear, brings a proven track record of operational excellence and collaborative supplier relationships to the partnership.

Good Optical Services has built a reputation for serving optometrists, ophthalmologists, universities, and hospitals with a broad portfolio of optical products, including eye drops, contact lens solutions, dry eye diagnostics and treatments, and optical accessories.

Its return to the ProVision network is set to enhance member access to trusted, high-quality products and further strengthen the collective buying power of Australia’s largest independent optometry community.

“We’re thrilled to welcome Good Optical Services back into the ProVision family,” said Rob Boelen, Merchandise Manager of ProVision. “Their deep industry knowledge and commitment to quality make them an ideal partner for our members.”

The renewed collaboration will also bring exclusive benefits to ProVision members, such as tailored offers, product launches, and special promotions beginning with a new AFT Pharmaceuticals offer available exclusively to network members.

With its re-entry into the ProVision fold, Good Optical Services is reaffirming its commitment to empowering independent optical practices across Australia through strong partnerships, quality products, and industry expertise.

(Pictured: Aaron McColl (centre) of Good Optical Services with the ProVision Management Team — Adrian Hunt, Rob Boelen, Sarah O’Connor, and Andrew Parker)