Safilo and Pierre Cardin Extend Their Strategic Alliance until 2031

The Safilo Group and the Parisian fashion house Pierre Cardin have announced the renewal of their global licensing agreement until 2031.

This contract covers the design, manufacture, and distribution of optical frames and sunglasses under the Pierre Cardin brand. This renewal extends a long-standing partnership that began in 1991.

Angelo Trocchia, CEO of Safilo Group, commented: “We are delighted to renew this partnership, which has delivered pride and success for more than three decades. This agreement strengthens our shared commitment to advancing the Pierre Cardin brand in the eyewear industry, with a focus on optical frames. For Safilo, Pierre Cardin remains a key partner, recognized for its distinctive market position, innovative design, and well-defined audience.”

“I am proud to continue to work with Safilo and to carry forward a long-standing and wellestablished tradition that unites our two companies. For decades now the connection between us has been one of mutual trust and respect, which allows us to create exclusive and high-quality creative projects in exceptionally short time frames, thanks to Safilo’s savoir-faire and professionalism. In fact, the creations we have developed together are greatly appreciated around the world, starting with those from the Evolution line. For example, it is truly gratifying for the Maison I lead to receive requests from international stars who wish to wear Pierre Cardin Evolution eyewear during their tours. I am certain that in the years to come we will continue to rise to new creative challenges together—with passion, positive synergy, and mutual satisfaction” commented Rodrigo Basilicati Cardin, CEO of Pierre Cardin.