ic! berlin Becomes Official Eyewear Partner of Audi Revolut F1 Team
German eyewear brand ic! berlin has announced a partnership with Audi Revolut F1 Team, becoming the racing team's Official Eyewear Partner in a deal that brings together two brands united by precision engineering and minimalist design philosophy.
The announcement, made Tuesday, comes during a significant year for ic! berlin as the brand marks three decades since revolutionising the eyewear industry with its patented screwless hinge technology and ultra-light stainless steel frames.
For parent company Marcolin, which acquired ic! berlin at the end of 2023, the partnership represents a strategic move to position the brand at the intersection of premium performance and global visibility within one of sport's most-watched platforms.
"We are thrilled to partner with Audi Revolut F1 Team, who represent a new, highly refined expression of style and design in Formula 1," said Nicola Zotta, Managing Director of Marcolin. "Our eyewear is engineered with the same focus on precision, clear design and intelligent detail, making it a seamless extension of the team's design language within the paddock. This partnership allows us to position ic! berlin at the intersection of style and performance in one of the world’s most premium sporting environments."
The alliance will see ic! berlin support the F1 team both on and off the track, bringing the brand's distinctive aesthetic, characterised by hand-crafted, cold-rolled stainless steel frames manufactured in Berlin, to the high-performance motorsport environment.
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, emphasised the natural alignment between the partners: "At Audi Revolut F1 Team, we are building a brand defined by clarity, confidence and a modern design language. ic! berlin shares this mindset, translating engineering expertise into products with a strong, minimalist identity. This partnership goes beyond function; it is about aligning with brands that bring a clear point of view and elevate how our team is represented within the paddock. Together, we share a belief that true performance and style come from intelligent design and purposeful innovation."
Since its founding in 1996, ic! berlin has built its reputation on innovative construction methods that eliminate traditional screws, creating frames known for weightless comfort and durability. All collections continue to be designed, crafted and quality-controlled by hand at the brand's Berlin headquarters.
The brand is now distributed in over 100 countries worldwide, with the Marcolin partnership expected to further enhance its international footprint through the unparalleled exposure that Formula 1 provides.
For Australian optical retailers and eyecare professionals, the F1 partnership underscores ic! berlin's commitment to premium positioning and may resonate with clients seeking brands that combine technical innovation with contemporary design. As reported earlier this year, Marcolin is now owned by VSP Vision. Australian stockists can contact Marcolin via https://eyesmart.com.au/supplier/marcolin.
