CooperVision Rolls Out MADE BETTER™ Promise, Starting with MyDay® Range

CooperVision has announced the launch of its MADE BETTER™ Promise, a sustainability-focused platform built around lower-carbon inputs, more efficient manufacturing, and plastic offsetting, with the MyDay® daily disposable family as its first participating product line.

The global contact lens manufacturer unveiled the initiative on 9 April 2026, positioning it as a long-term commitment to continuous improvement across materials sourcing, production, and end-of-life impact. For Australian eyecare practitioners, the news means the MyDay® lenses they're already prescribing are now backed by a verifiable sustainability framework with no change to the lens itself.

What's actually changed with MyDay®?

The clinical performance and material specifications of the MyDay® range remain unchanged. What's different is how the packaging is made and where its inputs come from.

The plastic within MyDay® blisters is now 100% ISCC PLUS-certified bio-attributed material, sourced and allocated via the ISCC mass balance approach. ISCC PLUS (International Sustainability and Carbon Certification) is a globally recognised scheme for tracking sustainable material inputs through complex supply chains.

CooperVision says this makes it the first and only contact lens manufacturer to use ISCC PLUS-certified materials in the packaging of participating products a claim based on a review of the ISCC PLUS public licence database as of November 2025. It's worth noting that foil lidding and the lenses themselves are not ISCC PLUS-certified under the current program.

On the manufacturing side, CooperVision's MyDay® manufacturing sites recycle more than 90% of waste and use lower-carbon energy where possible. The company's Juana Díaz facility in Puerto Rico uses combined heat and power (CHP) technology, while its UK manufacturing sites run on 100% renewable energy. The result, according to CooperVision's internal life cycle assessment conducted in accordance with ISO 14067, is that MyDay® is now made with less carbon compared to a 2021 baseline.

Plastic neutrality via Plastic Bank

The MADE BETTER™ Promise also encompasses CooperVision's ongoing plastic neutrality program, run in partnership with social enterprise Plastic Bank. Through this program, CooperVision offsets a portion of its MyDay® plastic footprint by funding the collection and recycling of plastic waste from coastal areas, equivalent in weight to the plastic used in participating soft contact lens products.

To date, the program has supported the collection and recycling of over 660 million plastic bottles from coastal areas where plastic pollution is most prevalent. CooperVision also notes a social dimension to the program: more than 7,000 Plastic Bank collection members across 500+ communities in Indonesia, Egypt, and the Philippines have exchanged collected plastic waste for income and life-improving benefits such as insurance, digital connectivity, grocery vouchers, and school supplies.

The industry angle

For practitioners considering how sustainability fits into their practice conversations, the MADE BETTER™ platform gives a tangible, third-party verified story to tell patients particularly younger, environmentally conscious wearers who are increasingly asking about the footprint of their daily disposables.

Aldo Zucaro, Senior Director of Corporate Responsibility at CooperCompanies, said the initiative reflects how CooperVision is turning innovation into real-world impact through thoughtful choices that benefit both people and the planet. "We're off to a strong start, delivering practitioners and their patients the same MyDay® now made with less carbon," he said.

CooperVision has indicated the MADE BETTER™ Promise is intended to expand beyond the MyDay® range over time, though no specific timeline for additional products has been announced. Practitioners wanting to understand the full methodology behind the carbon reduction and mass balance claims can access verification documentation at coopervision.com/sustainability/methods.